Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

50+ Employee Retention Survey Questions to Ask Your Team [Guide + Examples]

“The cost to replace an employee can range between one-half to two times the employee’s annual salary.” – Gallup That’s a staggering statistic that shows how losing valuable employees not only drains your budget but also disrupts productivity, team morale, and even your company culture. But what if you could better understand your employees’ needs,...
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12 Best Online Survey Tools for Businesses in 2025 (Free + Paid)

Want to truly understand your customers? The first step is finding the right online survey tool.  But with so many options, choosing the best one for your needs can be challenging. I’ve been there and done that, which is why I’ve compiled a list of the top survey tools based on my experience. I’ll break...
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10 Best Jotform Alternatives & competitors (Free+Paid) for 2025

Looking for Jotform alternatives? Or looking for a way to create more complex forms? You have come to the right place. Although Jotform is an excellent option available today for creating various forms, this tool is not made for everybody. The tool comes with its drawback that may not fit your needs.  Also, it’s always...
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Surveys vs Questionnaires: Compare the Differences

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...
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Customer Satisfaction Survey [2025 Quick Guide with Questions]

Imagine this scenario: You have launched a new product and are confident in your creation. However, after a few weeks of sales, you notice a decline in customer interest. You don’t know what’s causing the issue, but something needs to change. Now, how do you figure out what it is? That’s where customer satisfaction survey...
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100+ Customer Satisfaction Survey Questions to Ask in 2025

To succeed in business, you need great products, top-notch services, and a focus on making customers happy. But success isn’t just about getting there; it’s about staying there. As markets and customers’ needs change, the businesses that keep up and keep improving are the ones that truly flourish. In this context, customer satisfaction survey can...
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Close Ended Questions: A Complete Guide With Types & Examples

Close ended questions stand out as a powerful tool for gathering clear, concise data. They offer respondents straightforward options, making it easier to analyze and understand the collective voice of your audience. The questions in a close ended survey are direct, offering respondents a set of fixed answers. This simplicity is their strength, providing clear,...
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What Are Quantitative Research Questions: Definition, Types & Methods

Ever wondered how we know which country is the happiest in the world?  It’s not just guesswork—it’s the power of quantitative research! By asking well-formulated quantitative research questions that measure life satisfaction, social support, income, and health, researchers can rank countries and decide who comes on top.  This is just one example of how quantitative...
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20 Effective Strategies to Increase Customer Retention in 2025

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...
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What Are Employee Pulse Surveys: A Detailed Guide with Examples + Tips

Yearly surveys can be valuable, but sometimes, you need a quicker way to gauge employee sentiments. Enter pulse surveys – short and frequent surveys designed to keep your finger on the pulse (no pun intended!) of your employees’ experience. These bite-sized surveys provide timely and relevant feedback, allowing you to identify issues, track trends, and...
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