Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

10 Best Jotform Alternatives & competitors (Free+Paid) for 2024

Looking for Jotform alternatives? Or looking for a way to create more complex forms? You have come to the right place. Although Jotform is an excellent option available today for creating various forms, this tool is not made for everybody. The tool comes with its drawback that may not fit your needs.  Also, it’s always...
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Surveys vs Questionnaires: Compare the Differences

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...
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Customer Satisfaction Survey [2024 Quick Guide with Questions]

Imagine this scenario: You have launched a new product and are confident in your creation. However, after a few weeks of sales, you notice a decline in customer interest. You don’t know what’s causing the issue, but something needs to change. Now, how do you figure out what it is? That’s where customer satisfaction survey...
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100+ Customer Satisfaction Survey Questions to Ask in 2024

To succeed in business, you need great products, top-notch services, and a focus on making customers happy. But success isn’t just about getting there; it’s about staying there. As markets and customers’ needs change, the businesses that keep up and keep improving are the ones that truly flourish. In this context, customer satisfaction survey can...
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Close Ended Questions: A Complete Guide With Types & Examples

Close ended questions stand out as a powerful tool for gathering clear, concise data. They offer respondents straightforward options, making it easier to analyze and understand the collective voice of your audience. The questions in a close ended survey are direct, offering respondents a set of fixed answers. This simplicity is their strength, providing clear,...
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How to Write Quantitative Research Questions: Types With Examples

Has it ever happened that you conducted a quantitative research study and found out the results you were expecting are quite different from the actual results? This could happen due to many factors like the unpredictable nature of respondents, errors in calculation, research bias, etc. However, your quantitative research usually does not provide reliable results...
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20 Effective Strategies to Increase Customer Retention in 2024

Looking to implement customer retention strategies? Read this guide. Have you ever wondered why there is no increase in your overall business revenue despite frequently acquiring new customers? This may be due to the fact that your old customers are not coming back to buy your products or services. Modern-day businesses primarily focus on attracting...
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What Are Employee Pulse Surveys: A Detailed Guide with Examples + Tips

Yearly surveys can be valuable, but sometimes, you need a quicker way to gauge employee sentiments. Enter pulse surveys – short and frequent surveys designed to keep your finger on the pulse (no pun intended!) of your employees’ experience. These bite-sized surveys provide timely and relevant feedback, allowing you to identify issues, track trends, and...
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Multiple Choice Questions : With Types and Examples

Whether it is choosing your next holiday destination or an ice cream flavor, making a choice is sometimes the most difficult thing in life. However, if there is anything that can make such decisions easier, it is a list of options. Well, multiple-choice questions are about that! A well-framed multiple-choice question survey follows a structured format,...
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How to Write Qualitative Research Questions: Types & Examples

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools. Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights. The information collected by qualitative surveys can vary from text to...
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