Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

20 Best Voice of the Customer (VoC) Tools (Free+Paid) for (2024)

In today’s customer-centric environment, merely placing a product in the market is not enough. As a business, you must be on your toes to implement any change the customer seeks in real-time. But how do you find out what the customer wants? Relax. It’s not rocket science! Identifying what the customer wants can be as...
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10 Best Market Research Survey Software (Free+Paid) for 2024

“Market research is about more than just gathering data. It’s about understanding your customers, anticipating their needs, and staying ahead of the curve,” says Jane, a small business owner looking to expand her customer base. “But with so many market research survey software options out there, it can be overwhelming to choose the right one.”...
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Course Evaluation Survey: Questions & Tips to Create

How do you ensure the quality and effectiveness of your courses? By conducting the course evaluation survey, which will provide you with enough feedback from the students. After all, you are creating evaluation courses for the students. Creating a course that caters to the student’s requirements consumes a lot of time and effort. You may...
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20 Strategies to Improve Customer Satisfaction

How to improve customer satisfaction?  One way is to collect customer feedback and act on it which will help you understand what works well with your brand and what you need to improve or change completely. Imagine one day you wake up and discover that half of your customers have switched to the competitors, dropping...
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75+ Human Resources Survey Questions To Ask Your Employees

Soliciting feedback from employees can be a mundane activity, but it doesn’t have to be!  With the right human resource survey questions, you can actively seek actionable employee feedback without putting them through the harrowing process of filling out long-drawn forms. HR professionals are deputed to foster an inclusive and positive environment in the workplace....
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Voice of Customer Survey: Questions, Examples ,Types & Strategies

Thinking you’ve got your customers all figured out without actually listening to them is like trying to hit a bullseye in the dark. Spoiler alert: It doesn’t end well! It’s a surefire way to waste both time and precious resources. If you’re in the dark about what your customers expect or want from your product,...
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How to Write Training Survey Questions [A Manager’s Guide]

Want to make sure your employee training really boosts skills, productivity, and keeps your team sticking around longer? The trick is figuring out if your training is hitting the mark. The best way to go about that is to dive into training surveys. By asking the right questions, you can get a real feel for...
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9 Best 360° Employee Feedback Tools (Free+Paid) for 2024

Today we’re discussing the best 360 degree feedback tools in the market and why you need them in your business. 360 degree feedback is a process where a company collects feedback about employees via multiple sources, including colleagues, managers, supervisors, and even customers. The feedback is then channeled to assess their performance, identify their strengths...
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24 Different Types of Survey Methods With Types & Examples

Surveys come in all shapes and sizes. So, it’s crucial to understand the different types of Survey Methods With Examples. To ensure maximum ROI from your survey campaigns. Let us understand. Each survey type is designed to extract specific information from the respondents and thus carry focused questions. So, knowing your surveys can prevent you...
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Reading Interest Survey: Definition, Questions & How To Create

Is your classroom feeling lifeless? Are your students bored with the daily reading routine?  Try asking them reading interest survey questions to gauge their reading preference so you can inspire some motivation in your students. Conducting a reading interest survey is the best way for a teacher or an educator to gain insights into the...
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