Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Top 5 Online Survey Distribution Methods of All Time

There was a time when businesses had to run after customers with survey hand-outs – leading to frustrated customers and dejected employees. Isn’t it heartbreaking when customers refuse to fill out your survey or make paper planes out of them?  Don’t worry. It doesn’t have to be like that.  To send a survey, you do...
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10 Best Customer Feedback Tools (Free+Paid) to Consider in 2024

Customers are the lifeblood of any business, and their feedback and loyalty shape strategies, products, and services – ultimately determining a company’s success and longevity. Customer feedback survey tools are a must for gathering insights that could propel your business forward, so choosing one with utmost care is essential. That said, with innumerable tools inundating...
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What Are the Essential New Hire Onboarding Survey Questions?

Here’s the thing: onboarding isn’t just paperwork and a tour of the coffee machine. It’s about setting new hires up for success and ensuring they feel valued and engaged.  New hire onboarding survey questions are your secret weapon in this mission. These questions aren’t just about ticking boxes; they’re a direct line to understanding their...
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15 Effective Employee Retention Strategies (2024)

A successful business is a stable one. When we speak about stability, one key factor contributing to a healthily growing company is its employee retention rate. Simply put, employee retention is an organization’s capacity to hold onto its workforce and stop employees from turning over. However, the attrition rate in most companies has increased manifold,...
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How to Measure Customer Experience With CS Metrics

If you are here, you are probably searching for ways to measure customer experience.  The concept of customer experience may not be new, but not everyone is aware of how to create strategies to embrace it.  The fast-paced market imposes a lot of challenges for businesses and, they tend to lose a firm grasp on...
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What Questions to Ask in an Employee Engagement Survey? A Handy Guide

Every other business is facing the “disengagement” pandemic. Whether it is due to a stressful work environment or unsatisfactory pay, employees are showing high levels of disengagement.  So how do you know what your employees feel about their workplace? Are they passionate about their work? Are they facing any hurdles? Employee engagement surveys can give...
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30+ Employee Benefits Survey Questions to Ask

For any thriving business, investing in employee happiness is a cornerstone of building a loyal and productive workforce. Employee benefit programs are one of the best ways to ensure that. In fact, 75% of employees reported they’re more likely to stay with their employer because of their benefit program. But how do employee benefits survey...
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Email Surveys Guide: Types, Questions & Examples for 2024

How often have you faced difficulty targeting your off-site customers since they are outside your business’s physical premises or primary operating location? Pretty often, correct? Email surveys, with the convenience, accessibility, and ability to reach a broad audience base, can be a game changer if you want to target these customers. Suppose you are trying...
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Customer Feedback Loop: How to Create and Close it

The secret to creating a positive customer experience is to listen to your customer’s feedback and leverage it to improve your products and services.  That’s where the customer feedback loop fits in. And we all know that a positive customer experience is the sure-shot way of driving customer loyalty and turning passive into promoters. A...
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NPS Email: An Ultimate Guide With Tips & Examples

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends with one message to a newsgroup.” – Jeff Bezos According to a study by the London School of Economics, an increase of the NPS score by...
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