Emma David, Author at ProProfs Survey Blog

Articles by Emma David

Measuring Customer Loyalty: 12 Proven Metrics

Written by Emma David Updated: 19 Jan, 2026

The Pareto Principle states that 80% of your business comes from 20% of your customers. This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...

Brand Perception Survey Questions: A Roadmap to Gauging Brand Image

Written by Emma David Updated: 23 Oct, 2024

“Your brand is what other people say about you when you are not in the room.” – Jeff Bezos, Founder, Amazon Brand perception survey questions are the key to understanding how your audience truly views your brand. Whether you’re a startup or an established player, how customers perceive your brand shapes everything from brand...

Employee Feedback: 20 Great Examples & It’s Importance

Written by Emma David Updated: 30 Aug, 2024

The term “employee feedback” doesn’t trigger pleasant memories in most employees. In fact, quite contrarily, it is mostly considered as the harbinger of discomfort, anxiety, and harsh criticism raining down from supervisors. However, a healthy feedback loop is what sustains long-term growth. It makes one aware of where change is necessary and the challenges that...

Survey Distribution Platforms: 5 Online Methods That Work

Written by Emma David Updated: 19 Jan, 2026

There was a time when businesses had to run after customers with survey hand-outs – leading to frustrated customers and dejected employees. Isn’t it heartbreaking when customers refuse to fill out your survey or make paper planes out of them? Don’t worry. It doesn’t have to be like that. To send a survey, you do...

12 Best Customer Feedback Tools to Consider in 2026

Written by Emma David, Market Research Specialist Updated: 19 Jan, 2026

Customers are the lifeblood of any business, and their feedback and loyalty shape strategies, products, and services – ultimately determining a company’s success and longevity. Customer feedback survey tools are a must for gathering insights that could propel your business forward, so choosing one with utmost care is essential. That said, with innumerable tools inundating...

What Are the Essential New Hire Onboarding Survey Questions?

Written by Emma David Updated: 9 Aug, 2024

Here’s the thing: onboarding isn’t just paperwork and a tour of the coffee machine. It’s about setting new hires up for success and ensuring they feel valued and engaged. New hire onboarding survey questions are your secret weapon in this mission. These questions aren’t just about ticking boxes; they’re a direct line to understanding their...

14 Employee Retention Strategies Every Leader Should Use

Written by Emma David Updated: 18 Dec, 2025

I’ve learned the hard way that keeping great people isn’t about free pizza Fridays or fancy slogans on the wall. It’s about building an environment where your team actually wants to stay because they see growth, respect, and balance in the work you offer. When you get it wrong, turnover doesn’t just hurt morale: it...

How to Measure Customer Experience With CS Metrics

Written by Emma David Updated: 10 Aug, 2024

If you are here, you are probably searching for ways to measure customer experience. The concept of customer experience may not be new, but not everyone is aware of how to create strategies to embrace it. The fast-paced market imposes a lot of challenges for businesses and, they tend to lose a firm grasp on...

What Questions to Ask in an Employee Engagement Survey? A Handy Guide

Written by Emma David Updated: 11 Dec, 2024

Every other business is facing the “disengagement” pandemic. Whether it is due to a stressful work environment or unsatisfactory pay, employees are showing high levels of disengagement. So how do you know what your employees feel about their workplace? Are they passionate about their work? Are they facing any hurdles? Employee engagement surveys can give...

30+ Employee Benefits Survey Questions to Ask

Written by Emma David Updated: 10 Aug, 2024

For any thriving business, investing in employee happiness is a cornerstone of building a loyal and productive workforce. Employee benefit programs are one of the best ways to ensure that. In fact, 75% of employees reported they’re more likely to stay with their employer because of their benefit program. But how do employee benefits survey...