Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

10 Best Academic Survey Software (Free+Paid) for 2024

The field of education is an ever-evolving one, and surveys are crucial to examine theoretical findings with real-world data, which is prone to changing rather capriciously. Generally speaking, academic surveys need far more precision and in-depth analytics to achieve the desired accuracy. Owing to that, it’s absolutely necessary that you select an online survey software...
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10 Best Healthcare Survey Software (Free+Paid) for 2024

Healthcare survey software is revolutionizing the way healthcare professionals collect and analyze data. From patient feedback to research studies, these tools offer user-friendly interfaces, customizable templates, and advanced reporting features that make data collection and analysis a breeze. But how do you find the right choice in a sea of millions? Quite an impossible feat...
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10 Best LimeSurvey Alternatives & Competitors (Free+Paid) for 2024

Looking for a good alternative to the LimeSurvey tool? Well, we got you covered. Limesurvey is a fantastic open-source application with tons of features to create and manage surveys. Those who have used it know it’s a solid survey software option. So why would anyone look for an alternative? Because each customer is different and...
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10 Best WPForms Alternatives & Competitors (Free+Paid) for 2024

If you are searching for WPForms alternatives, this blog is for you. WPForms is one of the most popular form builder plugins for WordPress sites. It provides a ton of features to build different form types like registration, feedback, order, and more. But that doesn’t mean it’s a good fit for every business. So many...
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13 Best Customer Experience Software (Free+Paid) to Create a Hype-Worthy CX

Your competitors can easily match your prices or discounts, but you know what’s hard to copy — An exceptional customer experience. According to a recent report, 77% of companies believe customer experience is a major competitive differentiator. It’s foundational to increasing customer loyalty and driving revenue growth. That’s why businesses turn to customer experience software....
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Net Promoter Score: The Ultimate NPS Survey Guide for Growth

“Loyalty cannot be blueprinted…it is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.” – Maurice Franks With the majority of a business’s revenue depending on how loyal its customers are, brand loyalty is a metric one can seldom afford...
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Employee Net Promoter Score: Pros, Insider Tips, & How to Measure

Let us quiz you: “What do you consider to be one of the pillars of a successful company?” If your answer is ‘talented employees,’ we’re on the same page. A reliable and dedicated workforce is critical to sustain a business and promote growth. And it all starts with a positive and growth-driven work environment. Otherwise,...
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How to Track Employee Attrition: 30+ Top Exit Survey Questions

It’s always tough to see top talent go. But their departures can be a goldmine of insights if we ask the right questions. That’s where employee exit surveys come in. They help us understand why employees leave and show us how we might keep others from doing the same. What should you ask in these...
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How Demographics Surveys Make Marketing Metrics Stand-Out

Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...
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Mastering Survey Success: Crafting Effective Introductions

Survey research is a powerful tool for gathering insights and feedback from your target audience. But if your survey introduction is lackluster or confusing, it can significantly impact the quality of the data you collect. That’s why it’s essential to master the art of crafting effective survey introductions that engage your audience and set the...
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