Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Improve Work Environment Using Employee Feedback

Written by Updated: 12 Aug, 2024
We spend a lot of time at our workplace, hence, working in a place that provides a cordial atmosphere is something we all desire. Today, professionals are attracted not only towards big salaries, medical insurances, job titles, or team building but also in the environment the company provides. A poor work environment could bring adverse...
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Checklist for Creating an Effective Customer Survey

Written by Updated: 12 Feb, 2025
I came across a quote on the internet the other day, and it struck a chord. It said, “The customer’s perception is your reality”. We present a brand image to our customers of who we are, but in the end, the reality is what the customer views it to be. Companies have realized the importance...
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Multi Lingual Survey – Where Does It Matter?

Written by Updated: 1 Apr, 2024
English is the global language of business, travel, and pleasure. Yet English is only spoken by 20% of the world’s population. That’s roughly around 1.5 billion people out of which only 360 million are native English speakers. Putting that into context, native English speakers are less than 5% out of the global population of 7...
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12 Effective Ways to Improve Your Survey Response Rate

Written by Updated: 12 Feb, 2025
Surveys are the most convenient and the best way to collect feedback about a product or service. However, while it may seem easy to get respondents to take the survey, it is not so in reality. About 75% of online surveys fail to get their minimum anticipated response rate. As an online surveyor, you may...
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