Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

11 Best SurveySparrow Alternatives & Competitors for 2025

Written by , Market Research Specialist Updated: 8 Oct, 2025
SurveySparrow is a popular online survey tool that also offers an omnichannel customer experience, all at once. Sounds pretty good, but as a former user, I understand why someone would look for SurveySparow alternatives. A cumbersome UI, complicated reporting, lack of data exporting capabilities, and exorbitant prices are some of the factors that make this...
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9 Customer Effort Score Software to Try in 2025

Written by Updated: 17 Oct, 2025
Two customers reach out for support. One glides through a chatbot, gets help in minutes, and leaves happy. The other fights endless menus, gets passed between agents, and hangs up frustrated.  Guess who’s coming back?  That’s where Customer Effort Score (CES) matters; it shows how easy (or painful) it is for people to deal with...
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10 Best Form Builder Software to Simplify Data Collection

Written by Updated: 30 Sep, 2025
Do you want to create functional online forms for your website, but don’t know where to start? You need a form builder software that is easy to use, flexible, and powerful enough to meet your business goals. Here’s the list of the 10 best form builder software tools based on my personal experience, research, and...
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10 Best Customer Experience Management Software for 2025

Written by Updated: 16 Sep, 2025
Welcome to my blog, where we’ll explore the game-changing innovations in customer experience management software. From data-driven insights to personalized interactions, CX management software solutions empower businesses to elevate customer satisfaction, build brand loyalty, and drive sustainable growth. But how will you find the perfect tool in this sea of software all claiming to be...
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9 Best Survey Software for Small Businesses to Consider in 2025

Written by Updated: 16 Sep, 2025
Aside from all the characteristics of a good survey software, a survey software for small businesses, specifically, must have these two essential features – it should be easy to operate, and it should be able to offer a comprehensive survey experience within a reasonable price range. While there are n numbers of survey tools available,...
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10 Best Employee Pulse Survey Tools to Consider in 2025

Written by Updated: 16 Sep, 2025
In today’s fast-paced business world, prioritizing employee satisfaction is the key to success. A happy and motivated team not only boosts productivity but also fosters a positive work environment, and the best way to figure this out is, of course, through surveys.  Truth be told, there are innumerable tools in the market that offer employee...
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10 Best Survey Data Collection Software to Consider in 2025

Written by Updated: 16 Sep, 2025
As a professional in the world of data collection, I understand the importance of finding the perfect survey data collection software to gather valuable feedback.  A great survey tool should be user-friendly and customizable, offer powerful analytics, and be capable of collecting data from various channels. But with so many options out there, it’s hard...
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8 Best Guest Survey Software You Must Have in 2025

Written by Updated: 16 Sep, 2025
In the hospitality industry, guest satisfaction is crucial if you want to have a booming business. The only way to gather these insights is to ask, and what better way to ask than using surveys? Guest survey software streamlines the process, giving you the power to gather feedback, improve services, and create unforgettable memories –...
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10 Best Formstack Alternatives for 2025

Written by , Market Research Specialist Updated: 16 Sep, 2025
Looking for the best Formstack alternatives? You have come to the right place. Let’s explore what we have in store for you. When it comes to finding tools for creating surveys and online forms, the choices are unlimited. It is true that the market is saturated with all kinds of software to simplify your tasks,...
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