Emma David

Have you ever hesitated to include demographic questions in a survey, unsure whether asking about age, gender, or income is appropriate—even if responses are anonymous? You’re not alone. Many people, including your customers, are cautious about sharing personal details. Yet, demographic questions are vital for gaining a deep understanding of your customer base. These questions...

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...

You’ve probably heard how a good questionnaire is the backbone of any market and social research. But the success of any questionnaire depends on how effortlessly it blends with the needs of the target audience and their ease of giving appropriate inputs. A sure shot way of ensuring success using these is incorporating the use...