Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Last modified: August 14, 2024

Top Advantages & Disadvantages of Customer Feedback Surveys

According to Vince Lombardi, it takes months to find a customer but seconds to lose one. Hence, customer satisfaction at every point of the customer journey should be the number one priority for any organization. Customer feedback is one of the easiest ways to understand customer satisfaction. Are they happy with your products and services?...
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Last modified: August 12, 2024

How to Fix Survey Problems: Your Ultimate Guide

The telephone company solved John’s complaint within 24 hours. Hence, he was more than happy to respond to a follow up customer survey. Question 1: How would you rate your overall customer service interaction? { John gives a five star!} Question 2: What attributes did you like the most about our customer service representative? (minimum...
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Last modified: August 12, 2024

What Are Matrix Surveys & How to Create One [A Complete Guide]

Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...
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Last modified: August 12, 2024

How to Calculate Customer Effort Score to Grow Your Business

Imagine there is a customer browsing your product page for a while. The customer explores the product images, scans through the features, checks the pricing, and hits the ‘Buy now’ button.  After encountering multiple slow loading pages, the customer leaves without making the purchase. Now, what went wrong?  The customer did not have a seamless...
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Last modified: August 12, 2024

How to Collect Website Feedback

Let’s consider a scenario. You send an email to your customers asking for their feedback. You are confident about the response because you have added all the possible questions. But, one week down the line…. You receive the responses – hardly any numbers! You scratch your head thinking about the errors, and your enthusiasm goes...
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Last modified: August 12, 2024

What Are Product Survey Questions? [Guide + Examples]

Product survey questions are your best bet to really get inside your target users’ heads, helping you craft offerings that hit the mark. As a product manager, using these insights lets you build solutions that truly resonate with your audience and, ultimately, boost your business. You can see a great example of this in this...
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Last modified: August 12, 2024

Measuring Service Quality- Your Guide to Customer Service Metrics

Your brand philosophy might have its roots in creating top-notch products or services. But can you really deliver in the long run if the service quality is ignored?  Poor service quality can cost your business, whether you are a month old startup or a decade old enterprise. “33% of Americans say they’ll consider switching companies...
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Last modified: August 9, 2024

How to Use Open-Ended Questions: Tips, Advantages & Examples

Imagine you are having a conversation with a friend. To find out how they are, do you hand them a list of yes/no or multiple-choice questions? No. You ask and let them describe their experience in their own words. This is the essence of using open-ended questions in surveys. When you let people answer queries...
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Last modified: August 9, 2024

How to Write Good Customer Survey Questions

Are you happy with our product? How likely will you recommend our product to your family or friend? Where can we improve? These customer survey questions are a great way to check your customer’s happiness with your products and services.  Good customer survey questions capture the real emotions of the customers that reflect the perception...
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Last modified: August 10, 2024

How to Write Crucial Return to Work Survey Questions

Let’s begin with a quick COVID-19 Poll. If you answered (1) or (2), you have clearly adapted to the new normal – working from home. However, if your answer was (3) or (4), it is pretty evident that your overall productivity has taken a heavy hit.  This is the case with millions of employees across the globe in the...
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