Emma David, Author at ProProfs Survey Blog

Articles by Emma David

Add Survey to Website: Step-by-Step with Examples

Written by Emma David Updated: 22 Oct, 2025

Every brand focuses on trying to collect customer feedback through surveys and other similar means. While the customer may love to provide feedback to the brands they are associated with, the sheer number of surveys they encounter leads to survey fatigue, making it a significant problem. Marketing and research teams spend countless hours analyzing data...

Advantages and Disadvantages of Questionnaires: The Complete Guide

Reviewed by Oneisha Wiggins, Customer Experience Subject Matter Expert Written by Emma David Updated: 17 Oct, 2025

In his 1936 classic “How to Win Friends and Influence People,” Dale Carnegie advised, “Ask questions the other person will enjoy answering.” Embracing this wisdom, businesses can unlock a world of genuine interest and honesty. Customers love asking questions, especially before making a purchase. But can businesses ask questions to clients and customers? Absolutely! Enter...

Customer Touchpoints 101: Identify and Leverage Your Touchpoints Efficiently

Written by Emma David Updated: 14 Oct, 2024

What Is a Customer Touchpoint? A touchpoint is where interaction occurs between the brand and the customer. Turn the clock back a few decades ago, and these interactions were limited and easy to track. However, the current scenario is not that simple in terms of interactions. Marketing, PR, third-party sites, online reviews, etc. have scaled...

How to Create a Questionnaire: Get Real Answers (Not Guesswork)

Written by Emma David Updated: 19 Jan, 2026

I’ve built enough questionnaires over the years to know how frustrating it is when they don’t work. You spend time putting it together, send it out, and then… either no one responds, or the answers you get are vague, biased, or completely unusable. It’s not that people don’t want to help — it’s that most...

How ProProfs Is Evaluating, Interviewing, and Onboarding During the COVID-19 Crisis

Written by Emma David Updated: 1 Apr, 2024

In his 2015 Ted Talk, Bill Gates explained, “The next big thing most likely to kill 10 million people will not be a war but a virus.” Right after 5 years, here we are in awe of his far-sightedness and witnessing the global economy crumble down like a house of cards. During the start of...

How to Engage Your Customers in the Time of COVID-19

Written by Emma David Updated: 12 Aug, 2024

The COVID-19 pandemic continues to spread like wildfire, taking people’s lives, and severely impacting various economies across the globe. From the biggest MNCs to new startups, businesses are getting chills down their spine as the road ahead seems to be full of unprecedented challenges. What about your customers? You need to realize that although people...

What Is the Difference Between CSAT, CES, and NPS? Pros & Cons Explained

Written by Emma David Updated: 12 Aug, 2024

Are you just thinking about starting your own business? Or are you already working on growing one? No matter what your perspective is, so far, you’re probably aware of how unpredictable and demanding the modern market may be. Opposite to the old-fashioned concept of commerce, modern ways of doing business (and particularly e-commerce!) go far...

50+ Inspirational Customer Satisfaction Quotes From Experts

Written by Emma David Updated: 12 Aug, 2024

An interpretation of the “80/20 Rule” given by Italian economist Vilfredo Paret stated that “80% of your company’s sales come from 20% of your customers”. This adage is long being used as an incredible tool for business growth. To increase sales and boost revenue, companies have to make efforts to identify the characteristics of the...

How to Write Event Survey Questions: Guide With Examples & Best Practices

Written by Emma David Updated: 12 Feb, 2025

Businesses, big and small, are leveraging the power of holding live events to maximize brand value, drive revenue, and improve customer experience. A 2019 Bizzabo report suggests that events can outperform other marketing strategies, including content marketing, digital advertising, and email campaigns. But how do you determine whether your event was a success or a...

How to Use Surveys for Content Marketing

Written by Emma David Updated: 1 Apr, 2024

If the content is the king, it owes its realm to good customer feedback. With the in-depth knowledge of the user’s perspective, the content marketing strategy gets closer to its goals, and online surveys are great to obtain this knowledge. The more you know about the expectations and necessities of your customers, the more valuable...