Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

What Is a User Experience Survey? Tips & 50+ Ready-to-Use Questions

User experience, or UX, is pivotal in determining how well a website will fare: a staggering 40% of users will abandon a site if it doesn’t load within three seconds. The good news? A simple usability test with just five users can uncover up to 85% of UX issues. To dive deeper, regular user surveys...
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Advantages and Disadvantages of Online Surveys: Everything You Need to Know

Your customers hold the key to your business’ success. But this landscape is unpredictable, and understandably, trying to keep up can feel like chasing a moving target. The only way for your business to stay afloat is by updating yourself and evolving alongside your audience. That’s where online surveys come in. They’re your direct line...
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What’s the Best Time to Send a Survey

Ever wondered why some surveys succeed in getting the highest response rate while others often go unopened and unattended? No points for guessing the answer. While multiple factors impact the response rate, timing is one of the most important ones. Timing determines whether a survey sits in the inbox forever or manages to catch a...
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Proven Tips to Avoid Leading and Loaded Questions in Your Survey

Q1: “What do you think of our awesome design team?” Q2: “Have you quit smoking?” Imagine asking the above questions in a market research survey. Can we expect to collect honest and reliable responses from our target audience? Supposedly, a reluctant Yes, No, Yes….. The above survey questions fall in the category of leading questions...
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20 Website Survey Questions to Ask Your Customers in 2024

Be it a startup or a multi-million dollar company, a website is the starting point of contact between your brand and customers. Research suggests that it takes just about 50 milliseconds for users to judge your website and decide whether they want to stay or leave. Multiple factors come into play while forming opinions about...
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Improve Employee Experience: 30+ Best Practices

As people spend a significant part of their time at the workplace, job satisfaction is an important factor determining employee well-being. However, employees, these days are no longer satisfied with just salary, hikes, or promotions. They look for something more tangible in the form of a positive employee experience. A good employee experience is a...
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Employee Satisfaction Survey Questions: A Roadmap to Boosting Workplace Satisfaction

Imagine a workplace where everyone feels heard, appreciated, and genuinely excited to come to work. Sounds like a dream? Well, employee satisfaction survey questions can turn that dream into reality. These powerful tools provide a direct line of communication between you and your team, offering invaluable insights into their experiences, needs, and ideas. In this...
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Survey Question: 250+Examples, Types & Best Practices

Ever noticed why some surveys get overwhelming responses with high participation and detailed answers, while others barely receive any attention? Well, the secret to a successful survey lies in crafting the right questions. A successful survey balances straightforward, closed-ended questions with more expansive, open-ended ones. The former allows for quick and easy responses, while the...
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Empowering Teams: 10 Best Employee Engagement Software

Modern employees today are looking beyond just a 9-to-5 job. They are more passionate about their work than ever and want to find true meaning in what they do. According to a study, disengaged American employees cost organizations around $450-550 billion each year. So, how do you ensure your employees are engaged at work and...
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How to Eliminate Survey Bias to Improve Your Survey Responses

As a survey creator, it is natural for you to expect encouraging and reliable responses to your surveys. With an enhanced survey response rate, the chances of collecting accurate data increases. But unfortunately, not all surveys are error free. Many surveys face the problem of survey bias leading to inaccurate and unreliable feedback collection. Survey...
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