Emma David

Author

Emma David

Market Research Specialist |

Emma David is a seasoned market research professional with 8+ years of experience. Having kick-started her journey in research, she has developed rich expertise in employee engagement, survey creation and administration, and data management. Emma believes in the power of data to shape business performance positively. She continues to help brands and businesses make strategic decisions and improve their market standing through her understanding of research methodologies.

Articles by Emma David

Last modified: August 5, 2024

Psychographic Segmentation: Variables, Examples & Templates

If you are confused about who your customers are and what they really need, psychographic segmentation can help. It divides customers based on their psychological traits – preferences, personality, lifestyle, and beliefs, and gives you a sneak peek of their thought processes.  In this blog, we have covered everything about psychographic segmentation to help you understand...
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Last modified: April 1, 2024

Cluster Sampling: Definition, Methods & Applications

Worried about dealing with a large target audience? Don’t panic, there’s a way out!  You can make your analysis easier with cluster sampling. Analyzing a vast target audience is usually expensive and time-consuming. For this reason, businesses consider cluster sampling as one of the time-saving and economical ways to gather data across a geographical spread. ...
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Last modified: August 9, 2024

Market Research Surveys – Types, Steps, Tips, & 20+ Questions

Are you tired of feeling like your business is constantly falling behind the competition? No matter what you do, you just can’t seem to catch up! As a business owner, it can be frustrating to watch your sales decline and not know what you’re doing wrong. The answer to this lies in a powerful tool...
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Last modified: August 12, 2024

What Is a Likert Scale: Definition, Types, Examples & Questions

Likert Scale is the perfect means for collecting focused opinions on a particular topic. At times, a simple yes or no could be sufficient when you need to survey customers, employees, or target audiences about their perceptions and opinions. However, when you are required to dig deeper into the respondent’s thoughts, you’ll need a different survey option....
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Last modified: August 12, 2024

Customer Lifetime Value: An Ultimate Guide

Customer lifetime value (CLV) is calculated in business marketing strategies to see the bigger picture. Many businesses focus on long-standing relationships and success, and not just on one-time sales. For businesses looking to acquire and retain valuable customers, understanding the lifetime value of a customer is important. In simple terms, it is a metric that calculates how...
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Last modified: August 1, 2024

11 Best Wufoo Alternatives and Competitors (Free+Paid) for 2024

If you’ve been using Wufoo and looking for Wufoo alternatives, then you’ve come to the right place. New software solutions are released frequently, and you can always find a better and more robust alternative to meet your needs. This is what we’re going to discuss in this post – tools similar to Wufoo so that...
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Last modified: August 5, 2024

12 Best Google Forms Alternatives & Competitors (Free+Paid) for 2024

With the growing number of Google Forms alternatives with similar interfaces, it can be challenging to pick the best one for your business. While some tools are free and easy to use, they still don’t have all the features compared to their counterparts. I’ve noticed that Google Forms, despite being really popular, doesn’t impress me...
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Last modified: December 12, 2024

25+ Student Survey Questions to Collect Impactful Student Feedback

Do you often wonder what students really think about the teaching methods, courses, or campus facilities? The answers might surprise you—and the only way to find out is through student survey questions. However, not all surveys are created equal—while all questions will give you at least some data, the right questions in the right format...
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Last modified: August 12, 2024

150+ Poll Questions to Engage Your Target Audience

At some point in time, we all have answered a poll – Whether it was a question about our ideal election candidate or our favorite beverage brand. We love when somebody cares about our opinions.  And just like online surveys, poll questions are also a great way to gauge public opinion on a specific topic....
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Last modified: August 12, 2024

What Is a Business Survey Question? Definition, Importance & Examples

Many entrepreneurs aim to scale their businesses, often turning to expensive consultants and time-consuming PR efforts. But what if I told you there’s a simpler, more cost-effective way? Enter business surveys! These powerful tools allow you to gather feedback from those who matter most to your business, helping you make informed decisions and save valuable...
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