What Is a White Label Survey & How to Create One: A Complete Guide

Many businesses struggle with generic survey platforms that dilute their branding and create a disconnected experience for respondents. 

Having another company’s logo plastered on your survey can diminish your credibility and make your brand look less professional, resulting in fewer responses.

White label surveys offer the solution by providing the freedom and flexibility to create surveys that perfectly align with your brand.

This blog will show you how white labeling your surveys can boost your brand, how to do it, and the best white label survey software for this purpose.

What Is White Labeling?

White labeling is a business practice that allows one company (the reseller) to rebrand and resell another company’s product or service as its own. The original provider (the white label provider) remains behind the scenes, while the reseller presents the product or service to the end customer as if it were their own creation.

In the context of surveys, white labeling refers to the ability to use a third-party survey platform while removing all of the original platform’s branding and replacing it with the reseller’s own branding.

This includes logos, colors, fonts, and any other visual elements that identify the original platform. The result is a seamless and consistent brand experience for the survey respondent, as the survey appears to be hosted and administered entirely by the reseller.

Watch this video to get a better grasp of how it works:

How to Customize & Add Branding to Your Survey

What Are White Label Surveys?

White label surveys are simply surveys that look like they’re created and sent by your company, even though they’re built using someone else’s survey platform.

For example, when a clothing store sells shirts made by another company but has the store’s own brand label sewn in. That’s essentially how white label surveys work.

A survey platform provider creates the actual survey software with all the features and technology. You, as a business, use this platform, but remove the provider’s branding (their logos, colors, etc.) and replace it with your own. Your customers or respondents then see only your branding on the survey, making it look like it came directly from you.

Why Should You White Label Your Surveys?

White labeling your surveys offers a range of benefits that can significantly enhance your data collection efforts and strengthen your brand. Here’s a breakdown of the key reasons why you should consider white labeling your surveys:

• Reinforce Brand Identity: White labeling allows you to seamlessly integrate your surveys with your overall brand identity. By using your company’s logo, colors, and fonts, you create a consistent brand experience for your respondents, reinforcing brand recognition and recall. This unified approach strengthens your brand presence and builds trust with your audience.
  
• Enhance Professionalism: A survey that’s clearly branded with your company’s logo and design elements looks far more professional than a generic survey. This polished appearance enhances your credibility and demonstrates that you value your respondents’ time and feedback.
  
• Improve Respondent Engagement: When respondents recognize your brand on a survey, they’re more likely to engage with it. Familiar and consistent branding creates a sense of trust and encourages participation, leading to higher completion rates and more valuable data.
  
• Increase Data Quality: Higher engagement often translates to better data quality. When respondents feel connected to your brand and trust the survey’s legitimacy, they’re more likely to provide thoughtful and accurate answers.
  
• Streamline the Customer Experience: White label surveys create a seamless and integrated experience for your customers. By aligning your surveys with your other communication channels, you provide a consistent and user-friendly experience that encourages feedback and strengthens customer relationships.
  
• Maintain Control: White labeling gives you complete control over the look and feel of your surveys. You’re not limited by the branding of a third-party platform. This control allows you to tailor the survey experience to your specific needs and target audience.
  
• Focus on Core Business: Instead of investing time and resources in developing and maintaining your own survey software, white labeling allows you to leverage existing technology while focusing on your core business activities.

How to White Label a Survey

White labeling a survey generally involves these key steps:

1. Choose a White Label Survey Platform:

• Research and select a white label survey software that offers features like customizable branding, URLs, and other elements.  We will cover how to choose the best white label survey platform in a while.
• Consider factors like pricing, features, ease of use, and customer support when making your selection.

2. Customize Branding:

• Logo: Upload your company logo and ensure it’s prominently displayed on the survey.  
• Colors and Fonts: Customize the survey’s color scheme and fonts to match your brand guidelines.  
• Layout: Adjust the survey layout to align with your brand’s visual style.  
• URL: If possible, use a custom URL or subdomain that reflects your brand (e.g., surveys.yourcompany.com).

3. Remove Platform Branding:
Ensure that all logos, branding, and mentions of the original survey platform are completely removed from the survey interface.

4. Configure Survey Settings:
Set up any necessary survey settings, such as welcome messages, thank you pages, and data collection options. Make sure these settings are consistent with your brand’s voice and messaging.

5. Test Thoroughly:
Before launching your white label survey, test it thoroughly to ensure that all branding elements are correctly displayed and that the survey functions as intended. Check the survey on different devices and browsers to ensure compatibility.

6. Distribute Your Survey:
Once you’re satisfied with the look and feel of your survey, distribute it to your target audience through your preferred channels (e.g., email, social media, website). 

By following these steps, you can successfully white label your surveys and create a professional, branded experience for your respondents.

How to Choose the Right White Label Survey Platform

Choosing the right white label survey platform is key for getting the data you need.  Here’s a practical guide to what to look for:

• Branding: Your survey should look and feel like it’s coming directly from you. That means complete white labeling – swapping out their logos and branding for yours, using your colors and fonts, and ideally, having a custom survey URL. Flexible templates or custom design options help, too.
• Data Management: You need a platform that keeps your data safe and organized. Easy export options (CSV, Excel, etc.) are important for analysis. Good reporting tools help you understand your data, and strong security is non-negotiable.
• Survey Features: What kind of surveys will you be creating? Do you need complex logic (like skipping questions based on answers)? A variety of question types? Mobile-friendliness is crucial these days, and if you’re surveying a global audience, consider multilingual support.
• Integrations: How will your survey data fit into your existing workflow? Connecting with your CRM or marketing automation platform can save you time. API access gives you even more options for custom integrations.
• User Experience: The platform should be easy for you to use when building surveys, and easy for your respondents to navigate and complete them. A clean, mobile-friendly design is crucial.
• Support and Reliability: Choose a provider that’s responsive if you have questions and has a reliable platform you can count on.
• Pricing: Understand the pricing structure upfront and make sure it aligns with your budget and needs.

White Label Survey Best Practices

To get the most out of your white label surveys, keep these best practices in mind:

• Branding is Key: Make sure your surveys seamlessly match your brand. Use your logo, colors, fonts, and a consistent tone of voice. Think about logo placement – prominent but not overwhelming.
• Focus on the Respondent: Keep surveys short and to the point. Use clear, simple language, and make sure the survey works perfectly on all devices. Personalization, where possible, can also boost engagement. Always test your survey before sending it out.
• Data Best Practices: Before you create a survey, know exactly what you want to learn. Target the right people and be transparent about how you’ll use their data. And most importantly, analyze the results and act on what you learn.
• Communication Matters: Invite people to take your survey with a clear and compelling message. Thank them for their time afterward. A follow-up with key findings can be a good idea, depending on the survey’s purpose.

Create a Seamless Brand Experience with White Label Surveys

White-label surveys allow your business to fully customize surveys with your branding, ensuring a seamless and professional experience. This helps build trust, enhance brand credibility, and maintain a consistent brand identity across customer interactions.

Remember, consistent branding is key, but along with that, prioritize data privacy and security and always analyze results for actionable insights. These tips will significantly improve your survey’s impact.

If you are looking for a white label survey software to start with, I’d recommend ProProfs Survey Maker. With features like extensive customization and branding, diverse question types, advanced logic, and powerful reporting, ProProfs makes it easy to create engaging surveys and gather the data you need.

Get started free or get a demo to know more.