10 Best Survey Data Collection Software (Free+Paid) to Consider in 2024

As a professional in the world of data collection, I understand the importance of finding the perfect survey data collection software to gather valuable feedback. 

A great survey tool should be user-friendly and customizable, offer powerful analytics, and be capable of collecting data from various channels.

But with so many options out there, it’s hard to know which one is right for you. After extensive research and testing, I’ve compiled a list of the top 10 data collection software for 2024.

List of Top 10 Best Survey Data Collection Software

Without further ado, let’s have a look at the list!

1. ProProfs Survey Maker – Best for Comprehensive Survey Experience

Source: ProProfs Survey Maker

I’ve been consistently using ProProfs Survey Maker for a while now, and the tool stands out for its exceptional capabilities in conducting surveys and a wide range of customizable templates and question types.

The ability to add scoring to questions adds an extra layer of depth to the data collected, allowing for comprehensive analysis.

But ProProfs Survey Maker doesn’t stop there. It also offers collaboration tools, allowing teams to work together and create surveys effortlessly.

Seamless data integration allows for easy syncing with other tools and platforms, streamlining your workflow. Because of its scalable nature, this tool can adapt to the growing needs of your organization.

ProProfs Survey Maker truly is a powerhouse survey data software that delivers a comprehensive survey experience.

What you’ll like:

• A vast library of 100+ professionally designed templates for a quick start
• Ready-to-use questions for different survey types to save time in finding the right questions to ask
• Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
• Advanced reports and analytics to see who took your survey and when, how they answered, and more
• Integration with CRM and marketing automation software to follow up with your respondents easily
• Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
• Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback

What you may not like:

• The templates could have been more refined to make them industry-specific
• The basic plan is limited to just one administrator

Pricing:

Forever free plan for up to 50 responses. Paid plan starts at $19.99/100 responses/month.

Watch: How to Create a Survey Using ProProfs Survey Maker

2. Jotform – Best for Customization Options

Source: Jotform

I came across Jotform while searching for a versatile software for data collection, and I’m happy to report that I was thoroughly impressed. Jotform is a fantastic tool that caters to all aspects of survey creation, with a highly intuitive, drag-and-drop interface and robust features that make surveying easy.

Jotform’s strength lies in its customization options, allowing me to make surveys reflecting what I need from respondents. The tool offers a vast array of templates, themes, widgets, and question types that I can customize to create a tailored survey experience.

Its advanced privacy measures make this survey app ideal for collecting sensitive data and personal information.

What you’ll like:

• Versatile, tailored survey creation with a drag-and-drop interface, extensive question types, and logical conditions
• Seamless integrations with 100+ popular apps like Google Analytics, PayPal, Adobe, Zoom, Hubspot, and more
• Built-in Forms Analytics feature that offers advanced data analysis to observe trends and visual reports
• Mobile-friendly platform with advanced security measures and automation capabilities
• Surveys can be customized using logos, fonts, and colors to match your brand identity
• SSL data security to weed out spam responses or data leakage

What you won’t like:

• The tool has a steep learning curve
• Some bugs and glitches can cause the app to crash frequently

Pricing:

Starts at $34/month

3. SurveyMonkey – Best for Robust Surveys & Data Analysis

Source: SurveyMonkey

When it comes to reliable and effective survey data tools, Survey Monkey proves to be one of the best.

Survey Monkey is particularly well-suited for versatile surveys and data analysis. Its extensive question library, advanced survey logic, and customizable templates allow me to create surveys tailored to my specific needs.

The comprehensive reporting and analysis features provide valuable insights, making data interpretation a breeze.

Some of the other valuable features of SurveyMonkey include multilingual surveys, seamless data integration, and collaboration tools that facilitate teamwork and streamline the survey creation process.

What you’ll like:

• Versatile question types, including multiple-choice, rating scales, and open-ended questions
• Extensive library of pre-made templates for quick and convenient survey design
• Real-time analytics providing instant insights on a user-friendly dashboard
• Convenient exporting options for data analysis and reporting in PDF, Excel, or CSV formats
• Robust survey distribution options, including email invitations, social media sharing, and website embedding
• Advanced survey logic and skip patterns for creating personalized and dynamic surveys

What you may not like:

• SurveyMonkey’s mobile app often crashes and faces difficulty logging in
• Some advanced or specialized question formats may not be available

Pricing:

Starts at $25/user/month.

4. Google Forms – Best for Free Surveys

Source: Codelabs

Google Forms is a great tool for collecting data because it is versatile and reliable. It is easy to use, works on all devices, and is free. You can easily create and distribute surveys to different platforms in minutes, making it simple to collect responses from participants.

With its multi-device compatibility, I can effortlessly create and distribute surveys to gather feedback from respondents across various platforms. The ability to seamlessly adapt to different devices ensures that participants can conveniently access and complete surveys, enhancing response rates.

With this tool, you also get real-time data analysis, collaboration with team members, and the option to customize the look and feel of surveys. These features let users gain valuable insights, streamline teamwork, and maintain a consistent branding experience throughout the survey process.

What you’ll like:

• Templates that offer a variety of prebuilt form designs for different purposes, such as feedback, registration, quiz, order, and more
• Question formats that allow you to choose from different types of questions, such as multiple choice, short answer, checkboxes, linear scale, date, time, and more
• Conditional logic that enables you to show or hide questions based on the responses of the respondents
• Theme customizations that let you change the appearance of your forms by adding images, videos, logos, colors, and fonts
• Reporting and analytics to view responses in Google Sheets as charts, graphs, etc.

What you may not like:

• You will not be able to use the forms offline
• Limited design and customization options
• Can only be shared via a link

Pricing:

Free for anyone with a Google account

5. Typeform – Best for Engaging, Conversational Surveys

Source: Typeform

Typeform has left a lasting impression on me as one of the best survey software options available. Its innovative approach to survey design and its array of features make it an exceptional choice for businesses seeking engaging and insightful surveys.

What truly sets Typeform apart is its ability to create conversational and interactive surveys. By employing a user-friendly interface and presenting questions one at a time, Typeform keeps respondents engaged throughout the survey process.

This approach leads to higher completion rates and more accurate data. Plus, its robust reporting and analytics tools provide valuable insights that drive data-based decision-making.

Besides, Typeform offers numerous features, such as seamless embedding options, easy integration with various apps, streamlined workflow, and more, that make it an excellent tool for collecting data.

What you’ll like:

• AI-powered surveys that require minimal inputs and manual handling
• Extensive question types and logical conditions for tailored and insightful surveys
• Seamless integrations with 100+ popular apps for enhanced functionality and data integration
• Built-in analytics dashboard and visually appealing reports for convenient data analysis
• Mobile-friendly platform with advanced security measures and automation capabilities for a seamless experience
• Supports multiple ways of survey sharing, whether by sending surveys by email, landing page, or a survey link to anyone interested

What you may not like:

• Glitches while submitting reports are known to occur at times
• The one-question-at-a-time setup can be a limiting factor in situations where cluster questions are required

Pricing:

Paid plans start at $25/month.

6. Zonka Feedback – Best for Market Research 

Source: Zonka Feedback

Zonka Feedback stands out as a leading market research tool, streamlining the acquisition of consumer insights.

Its user-friendly approach to survey deployment, encompassing diverse question types and sophisticated survey logic, simplifies the research process. This flexibility enables researchers to promptly assess the responses of their target audience, facilitating agile adjustments to their strategies.

One of its standout features is its advanced reporting and analytics capabilities that facilitate deep market research, data interpretation, and trend identification, enabling actionable insights for product, service, and marketing optimization.

The tool’s robust reporting and analytics capabilities provide a comprehensive perspective on consumer sentiments. This comprehensive view enables businesses to navigate the dynamic market landscape with precision and effectiveness.

What you’ll like:

• 100+ ready-to-use survey templates for various industries, including micro surveys like metric survey templates 
• Advanced reporting and analytics options like snapshot reports, response inboxes, trends reports, etc.
• Multi-channel feedback collection through email, SMS, survey link, QR code, tablet, kiosk, and feedback widgets like popup surveys, bottom bars, slide-up surveys, etc.
• Option to capture real-time feedback on customer sentiment and experience and take immediate action to enhance customer satisfaction.
• Seamless integration with other business applications like HubSpot, Salesforce, Zendesk, Slack, and more for easy market research data synchronization.

What you may not like:

• Limited question types and customer feedback metrics
• Question types can be added to measure other CX metrics

Pricing:

Starts at $49 per month

7. FastField – Best for Mobile-Friendly Survey Forms

Source: FastField

FastField is a great survey data collection software solution that streamlines workflows and saves time by enabling the creation of fully customizable mobile forms.

Its intuitive mobile applications make it easier to collect rich data sets that can be easily analyzed for insights and trends.

FastField’s best use case is its mobile-friendly survey forms feature that allows users to build custom digital forms that are tailored to their specific data collection needs.

Users can benefit from this feature by improving their response rates and gathering data on the go, all while reducing data entry errors and saving valuable time.

Other features that make FastField a great survey data collection software include its extreme flexibility, robust online form builder, offline data capture, automated workflow, and robust integrations.

What you’ll like:

• Mobile-friendly forms app compatible with both iOS and Android devices
• Flexible digital form builder without any prior technical knowledge required
• Real-time data visualization with built-in dashboards
• Enterprise-grade mobile forms software with offline data capture
• Fully customizable form creation including image capture with annotations and drawings
• Automation of form dispatch and report/data delivery based on specific business rules and workflow

What you may not like:

• Integrations are often glitch, resulting in disrupted workflow
• Customer service needs to be more proactive in resolving complicated issues

Pricing:

Starts at $25/month

8. Centiment – Best for Enterprise & Academic Research

Source: Centiment

Centiment is an exceptional survey data collection software that I highly recommend. With its comprehensive range of features and user-friendly interface, Centiment takes survey collection to a whole new level.

The tool comes with a powerful Audience Panel, enabling users to easily reach survey respondents globally.

Additionally, Centiment seamlessly integrates with major survey tools or provides its own built-in tool for collecting responses. This versatility makes it ideal for organizations and researchers looking to gather data from diverse audiences.

What sets Centiment apart is its ability to provide end-to-end solutions. From drafting surveys to analyzing data, Centiment’s research services have got you covered.

What you’ll like:

• Ability to reach global survey respondents and collect responses using any major survey tool
• Powerful and user-friendly survey builder with options to survey your own audience
• From survey drafting to data analysis, Centiment provides comprehensive research support
• Pre-built themes or design a custom theme to perfectly match your brand’s look and feel along with the ability to add videos to forms
• Survey redirects that lead respondents to one or more URLs based on their outcome

What you may not like:

• Comparatively expensive basic plan
• The survey building tool has a few bugs

Pricing:

Starts at $59/month, billed annually

9. Pollfish – Best for AI-Assisted Survey Creation

Source: Pollfish

Pollfish is an exceptional survey data collection software that I personally endorse. With its mobile-first approach and real-time responses from 250 million real consumers worldwide, Pollfish offers a comprehensive end-to-end solution, revolutionizing market research.

Its best use case lies in AI-assisted survey creation, where you can simply input your survey goal and let the AI generate a questionnaire that specifically addresses your research needs.

The tool sports an intuitive, user-friendly platform and has speedy results visible on the real-time dashboard and dynamic sampling with random device engagement.

It empowers non-technical users with cutting-edge technology, eliminates survey bias, and ensures high-quality data.

What you’ll like:

• AI-assisted survey creation where you simply type your survey goal and let AI create a questionnaire specifically tailored to your research needs
• Survey responses can be viewed in real-time on the Pollfish dashboard
• Dynamic sampling and random device engagement to let you engage with respondents organically, reducing survey panel bias
• Robust quality checks eliminate fraudulent responses and ensure data aligns with targeting criteria
• User-friendly platform and intuitive survey creation with a simple, easy-to-navigate UI

What you may not like:

• Sometimes does not represent correct visual representation of data the data collected from survey participants
• Frequency of use is restricted on free subscription

Pricing:

Starts at $95/month

10. YesInsights – Best for One-Click Surveys

Source: YesInsights

YesInsights is an exceptional survey data collection software that has truly impressed me. With its simple and intuitive interface, it makes gathering feedback from customers, clients, and prospects effortless.

Its best use case lies in its ability to conduct one-click surveys and email surveys. Whether it’s sending a one-click survey directly to their inbox or surveying visitors and users while they’re actively using your website, YesInsights makes it easy to collect valuable insights.

The software seamlessly integrates with your favorite email marketing service, allowing you to reach a wider audience. Additionally, the ability to create Zaps with 750 third-party apps through Zapier enhances its versatility and connectivity.

These features, coupled with its user-friendly interface and actionable feedback, make YesInsights an invaluable tool for businesses seeking to understand their customers and improve their offerings.

What you’ll like:

• Simple one-click questions and NPS surveys for actionable feedback
• One-click install with no coding needed for easy implementation
• Email surveys to gather responses directly from customers’ inboxes
• Website surveys to capture feedback from visitors while they’re actively using your site
• Integration with popular email marketing services for seamless survey distribution
• Zapier integration to connect YesInsights with over 750 third-party apps

What you may not like:

• The pricing gets steep for unlimited surveys
• The email services are not unique and offers similar features to that of its competitors

Pricing:

Starts at $20/month

Evaluation Criteria 

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is the Best Survey Data Collection Software?

Choosing the right survey data software can be a daunting task, especially with so many options available. To simplify your decision-making process, I have narrowed down the choices to three exceptional data collection tools.

This does not diminish the value of other options; we simply selected the cream of the crop.

Let’s see the top 3 contenders here:

Option A – ProProfs Survey Maker:

ProProfs Survey Maker is a user-friendly and customizable tool that enables businesses to create and distribute surveys at scale. Its drag-and-drop interface, pre-built survey templates, and powerful reporting features enable businesses to gain deep insights from their data and make data-driven decisions. For businesses looking for a cost-effective and easy-to-use survey software option, ProProfs Survey Maker is certainly worth considering.

Option B – Typeform:

Typeform brings bland surveys to life by incorporating a conversational element into the questionnaire. Aside from changing the format of the question, the tool uses advanced conditional logic to display queries coherently and one by one. You also get the option to create survey forms with AI, even with the free plan. That’s definitely a perk, as you get stunning surveys with minimal effort.

Option C – YesInsights:

YesInsights is a powerful survey tool that enables businesses to effortlessly collect valuable feedback. With its one-question and NPS surveys, along with options for email and website surveys, it simplifies the process of gathering insights from customers. Integration with popular email marketing services and Zapier allows for seamless distribution and connectivity with other apps.

The decision is ultimately up to you and depends on your specific needs.

However, if you’re looking for a survey tool that prioritizes customer satisfaction and data-driven insights, I highly recommend ProProfs Survey Maker. It stands out from competitors like Typeform and YesInsights with its user-friendly interface, advanced survey logic, and comprehensive reporting capabilities.

With ProProfs Survey Maker, you can expect a seamless and efficient solution for all your survey requirements.