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Customer Segmentation: A Hands-on Guide for Businesses

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes. The importance of personalized customer experiences cannot be overstated enough. However, customer needs and preferences vary vastly. This makes it challenging to keep up with the demands and offer relevant services. Enter- customer segmentation!...

Client Onboarding Questionnaire: Best Practices & 20+ Questions

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences. How you start the relationship with your clients...

What is the Purpose of Surveys & What Are Its Benefits?

Surveys help you answer a range of whys and hows! ““Why” and “how” are words so important that they cannot be too often used.” – Napoleon Bonaparte. You might be sending out surveys day in and day out, but unless you are mindful of the purpose of survey, you will not be able to achieve...

Measuring Customer Loyalty: 12 Proven Metrics

The Pareto Principle states that 80% of your business comes from 20% of your customers. This puts loyal customers at the apex of your business performance enhancement strategy. To identify who your most valuable customers are, you should measure customer loyalty metrics. Loyal customers are emotionally connected to a business. Such loyalty stems from top-notch...

Brand Perception Survey Questions: A Roadmap to Gauging Brand Image

“Your brand is what other people say about you when you are not in the room.” – Jeff Bezos, Founder, Amazon Brand perception survey questions are the key to understanding how your audience truly views your brand. Whether you’re a startup or an established player, how customers perceive your brand shapes everything from brand...

Employee Feedback: 20 Great Examples & It’s Importance

The term “employee feedback” doesn’t trigger pleasant memories in most employees. In fact, quite contrarily, it is mostly considered as the harbinger of discomfort, anxiety, and harsh criticism raining down from supervisors. However, a healthy feedback loop is what sustains long-term growth. It makes one aware of where change is necessary and the challenges that...

12 Best Online Form Builder Tools (Free + Paid) in 2025

Collecting contacts or capturing leads – forms still remain well-nigh unmatched whenever there’s a need for gathering information, and you know it. While these are some solid use cases indeed, why do you need to invest in the best online form builder for your business? Or, actually, why do you need a form builder at...

Top 5 Online Survey Distribution Methods of All Time

There was a time when businesses had to run after customers with survey hand-outs – leading to frustrated customers and dejected employees. Isn’t it heartbreaking when customers refuse to fill out your survey or make paper planes out of them? Don’t worry. It doesn’t have to be like that. To send a survey, you do...

10 Best Customer Feedback Tools (Free+Paid) to Consider in 2025

Customers are the lifeblood of any business, and their feedback and loyalty shape strategies, products, and services – ultimately determining a company’s success and longevity. Customer feedback survey tools are a must for gathering insights that could propel your business forward, so choosing one with utmost care is essential. That said, with innumerable tools inundating...

What Are the Essential New Hire Onboarding Survey Questions?

Here’s the thing: onboarding isn’t just paperwork and a tour of the coffee machine. It’s about setting new hires up for success and ensuring they feel valued and engaged. New hire onboarding survey questions are your secret weapon in this mission. These questions aren’t just about ticking boxes; they’re a direct line to understanding their...

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