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Importance of Customer Experience in 2025 – Infographic

The importance of customer experience is something that cannot be stated enough. Go back to the last time someone asked you for a recommendation about a place to eat or a store. Which sort of place did you recommend? You probably recommended a place where you had an incredibly good time or a store where...

6 Ways a Survey Maker Can Help You

With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...

Why Is It Important for Customer Support to Use Social Media

The constant evolution of technology is changing the way we communicate. This has seen new forms of customer support come in. From toll-free numbers to automated chat boxes, these new ways are more accessible and more convenient. Social media is the latest of these ways and is changing the way customer service is provided. Moreover,...

How To Build A Customer Loyalty Program

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Why? Because: Keeping an existing customer costs up to five times less than winning a new...

18 Ways to Create Survey Email Subject Lines With Examples

You know how to write a survey email. But can you assure that the survey will be taken? In the year 2018, more than 280 billion emails were sent and received worldwide in a single day. This number is expected to cross more than 340 billion emails in 2022, as published by Statista. This data...

Importance of Surveys in the Digital Age – Interview with Jake Pryszlak

Customer feedback has become an essential aspect to ensure success for all business organizations. Major market players understood this a long time ago and have made customer feedback an integral part of their business. Further, customer surveys have played a crucial part in data collection since their inception and will continue to do so in...

21 Infallible Tips to Increase Customer Lifetime Value (CLV)

Businesses obsessively focus on increasing the number of customers. Get more customers, we need more sales, connect with more leads, etc. are the most common phrases used in team meetings. Companies are so caught up with trying to acquire new customers that usually they forget about their existing customers. An old belief that exists among...

What is Survey Fatigue & How to Avoid It

Surveys have long established their place as the best customer engagement tool available to companies. And as such every company sends out feedback and satisfaction surveys to all their customers. Be it for a new product launch or an after sales survey, on an average a customer partakes in at least 20 surveys initiated by...

Best Practices for Designing Customer Satisfaction Surveys

The hardest part of creating a customer satisfaction survey is not getting your customers to take the survey. Many customers would be willing to attempt any survey you present in front of them. However, whether they’ll complete the survey or leave it midway is something you can’t be sure of. Unless of course, you do...

Create and Send a Net Promoter Score Survey to Measure Customer Loyalty

The Net Promoter Score is an industry-wide standardized measure of customer loyalty. First introduced in 2004 by Friedrich Reichheld, Bain & Company, and Satmetrix, it has been widely accepted by all industries over the past decade. The Net Promoter Score is a simple-to-use tool that evaluates customer loyalty by asking them a single question, “how...

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