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Checklist for Creating an Effective Customer Survey

Checklist for Creating an Effective Customer Survey

I came across a quote on the internet the other day, and it struck a chord. It said, “The customer’s perception is your reality”. We present a brand image to our customers of who we are, but in the end, the reality is what the customer views it to be. Companies have realized the importance...
Multi Lingual Survey – Where Does It Matter?

Multi Lingual Survey – Where Does It Matter?

English is the global language of business, travel, and pleasure. Yet English is only spoken by 20% of the world’s population. That’s roughly around 1.5 billion people out of which only 360 million are native English speakers. Putting that into context, native English speakers are less than 5% out of the global population of 7...
12 Effective Ways to Improve Your Survey Response Rate

12 Effective Ways to Improve Your Survey Response Rate

Surveys are the most convenient and the best way to collect feedback about a product or service. However, while it may seem easy to get respondents to take the survey, it is not so in reality. About 75% of online surveys fail to get their minimum anticipated response rate. As an online surveyor, you may...