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Best Online Survey Tools
Best Online Survey Tools
Email Surveys Guide
Email Surveys Guide
Customer Satisfaction Survey Guide
Customer Satisfaction Survey Guide
Employee Satisfaction Surveys
Employee Satisfaction Surveys
How to Create a Survey Online in Just 8 Easy Steps
How to Create a Survey Online in Just 8 Easy Steps
What Is a Customer Satisfaction Score and How to Measure It
What Is a Customer Satisfaction Score and How to Measure It
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
User Experience Surveys: 10 Questions to Ask
User Experience Surveys: 10 Questions to Ask
How to Calculate NPS(Net Promoter Score)
How to Calculate NPS(Net Promoter Score)
Conducting Gap Analysis: Steps, Tools and Examples

Conducting Gap Analysis: Steps, Tools and Examples

While traveling on a train, you must have heard an automated voice saying, “Please Mind the Gap.” It tells you to be careful when the doors are about to close. Similarly, even in the business world, “gaps” or improvement areas are not safe and must be identified and resolved with the help of gap analysis....
What is Margin of Error? An Ultimate Guide, Calculation and Examples

What is Margin of Error? An Ultimate Guide, Calculation and Examples

You must have spotted the plus and a minus sign together with a digit, like this ±1. This value of the plus-minus sign and a number is nothing but the margin of error of the survey results. The margin of error shows the error in the calculation of survey results. It indicates the probability of...
Market Segmentation: Types and Benefits

Market Segmentation: Types and Benefits

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...
Data Collection Methods: Definition, Types & Examples

Data Collection Methods: Definition, Types & Examples

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...
40+ Mental Health Survey Questions With Templates

40+ Mental Health Survey Questions With Templates

Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...
15 Ways to Collect Customer Feedback and Make the Most of It

15 Ways to Collect Customer Feedback and Make the Most of It

What is the one thing that helps you survive, sustain, and succeed in the long run?  Goes without saying – It is your undying commitment towards customers! Since customers have the power to make your brand or jeopardize its image, it’s crucial for you to continually mold your offerings to their needs and build experiences that...
A Complete Guide to A/B Testing

A Complete Guide to A/B Testing

Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...
What is Quantitative Data? Types, Examples & Analysis

What is Quantitative Data? Types, Examples & Analysis

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...
How to Conduct Survey Data Analysis Like a Pro

How to Conduct Survey Data Analysis Like a Pro

An online survey tool may help you create and distribute surveys, but the real challenge lies in making sense of it all and turning raw numbers into actionable insights. If you are looking for ways to accomplish that, you are in the right place. Remember, survey data analysis doesn’t require a degree in data science—just...
How to Create Rating Scale Surveys: Benefits, Types & Examples

How to Create Rating Scale Surveys: Benefits, Types & Examples

Forget surveys, have you ever rated an Uber driver or checked the ratings before purchasing something online?  Chances are, yes!  Most of us were familiar with the concept of “rating” long before we knew about survey tools. Rating questions gained popularity largely because of how simply yet accurately they can quantify data, measure customer satisfaction,...