Survey & Questionnaires Blogs

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Best Online Survey Tools
Best Online Survey Tools
Email Surveys Guide
Email Surveys Guide
Customer Satisfaction Survey Guide
Customer Satisfaction Survey Guide
Employee Satisfaction Surveys
Employee Satisfaction Surveys
How to Create a Survey Online in Just 8 Easy Steps
How to Create a Survey Online in Just 8 Easy Steps
What Is a Customer Satisfaction Score and How to Measure It
What Is a Customer Satisfaction Score and How to Measure It
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
User Experience Surveys: 10 Questions to Ask
User Experience Surveys: 10 Questions to Ask
How to Calculate NPS(Net Promoter Score)
How to Calculate NPS(Net Promoter Score)
40+ Mental Health Survey Questions With Templates

40+ Mental Health Survey Questions With Templates

Depression, stress, anxiety, loneliness. These are the topics you must have heard on famous Ted Talks but together they are causing a pandemic that is far more fatal than any virus.  Mental health has long been a taboo in almost every country. Although businesses have responded with initiatives like mental health days, counseling, meditation apps,...
15 Ways to Collect Customer Feedback and Make the Most of It

15 Ways to Collect Customer Feedback and Make the Most of It

What is the one thing that helps you survive, sustain, and succeed in the long run?  Goes without saying – It is your undying commitment towards customers! Since customers have the power to make your brand or jeopardize its image, it’s crucial for you to continually mold your offerings to their needs and build experiences that...
A Complete Guide to A/B Testing

A Complete Guide to A/B Testing

Unsure of your target audience’s preferences and how to convert your company’s leads into sales? A/B testing can reveal what copy and messaging your audience responds best to. But besides copy, there are plenty of other trigger points A/B testing can uncover.  Landing pages, websites, and emails are popular content assets companies run A/B tests...
What is Quantitative Data? Types, Examples & Analysis

What is Quantitative Data? Types, Examples & Analysis

‘Quantitative data’ can be understood as something that can be counted and measured. It is a simple concept that offers insight into the number of required variables. As a business, you have been using qualitative data for different purposes. Think of the time when you wished to know how many repeat customers you have or...
How to Conduct Survey Data Analysis Like a Pro

How to Conduct Survey Data Analysis Like a Pro

An online survey tool may help you create and distribute surveys, but the real challenge lies in making sense of it all and turning raw numbers into actionable insights. If you are looking for ways to accomplish that, you are in the right place. Remember, survey data analysis doesn’t require a degree in data science—just...
How to Create Rating Scale Surveys: Benefits, Types & Examples

How to Create Rating Scale Surveys: Benefits, Types & Examples

Forget surveys, have you ever rated an Uber driver or checked the ratings before purchasing something online?  Chances are, yes!  Most of us were familiar with the concept of “rating” long before we knew about survey tools. Rating questions gained popularity largely because of how simply yet accurately they can quantify data, measure customer satisfaction,...
Ratio Scale: Definition, Characteristics & Examples

Ratio Scale: Definition, Characteristics & Examples

While collecting data from various types of surveys and questionnaires, marketers often make use of 4 types of data measurement scales, namely: Nominal, Ordinal, Interval, and Ratio Scale.  Among all, the ratio scale adequately serves the purpose as it possesses all the qualities of other measurement scales (Nominal, Ordinal, and Interval scales). However, the classification...
90+ Market Research Questions to Ask Your Customers

90+ Market Research Questions to Ask Your Customers

Market research questions can help you capture the best insights when you are up for launching a new product or a feature.  Sending out such surveys about market needs and preferences enables companies to understand how their target market feels and behaves. But why market research surveys? Because market trends change with the change in...
Product Market Fit: An Ultimate Guide

Product Market Fit: An Ultimate Guide

Product-market fit is integral for the sustenance and success of any enterprise.  Ensuring that your customers see adequate value in your product is essential to maintaining and improving profitability. This is why assessing product-market fit is an important undertaking, whether you are launching a new product or revamping an existing one.  It helps you answer...
Decoding Qualitative Data: Methods, Analysis & Examples

Decoding Qualitative Data: Methods, Analysis & Examples

Market research experts and statisticians rely so much on numerical data that they forget to ask the bigger questions.  “What sets us apart from the competition? What can we do to improve our product?” Qualitative data can help you get in-depth, intimate answers to such big questions that can never be discovered using a quantitative...