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Best Online Survey Tools
Best Online Survey Tools
Email Surveys Guide
Email Surveys Guide
Customer Satisfaction Survey Guide
Customer Satisfaction Survey Guide
Employee Satisfaction Surveys
Employee Satisfaction Surveys
How to Create a Survey Online in Just 8 Easy Steps
How to Create a Survey Online in Just 8 Easy Steps
What Is a Customer Satisfaction Score and How to Measure It
What Is a Customer Satisfaction Score and How to Measure It
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
Importance of Employee Satisfaction Survey: Top 9 Reasons Decoded
User Experience Surveys: 10 Questions to Ask
User Experience Surveys: 10 Questions to Ask
How to Calculate NPS(Net Promoter Score)
How to Calculate NPS(Net Promoter Score)
Qualitative vs Quantitative data: Difference, Methods & Analysis

Qualitative vs Quantitative data: Difference, Methods & Analysis

“Qualitative vs. quantitative data: Which one is better?” “What is the difference between the two?” “Which type of data will give the best result for my research?” These are the questions that come to mind whenever you undertake a research project.  Especially when you are involved in the data science or statistics field, it becomes...
What is Diversity, Equity, and Inclusion (DEI)? 25+ Survey Questions to Ask

What is Diversity, Equity, and Inclusion (DEI)? 25+ Survey Questions to Ask

Incorporating diversity, equity, and inclusion not only promote safer work environments but also fuel overall growth. As a McKinsey report highlights, companies in the top percentile for ethnic diversity experience a remarkable 36% increase in profits compared to their counterparts. But implementing meaningful diversity and inclusion initiatives is easier said than done!How can you ensure...
Focus Group in Market Research: Types, Examples and Best Practices

Focus Group in Market Research: Types, Examples and Best Practices

Focus Group is one of the critical components of market research. It is an interactive group discussion method where selected participants share their thoughts on a particular product, service, or other things.  Suppose you are planning to launch a new product in the market. But before that, you want to undertake extensive market research to...
75+ Customer Retention Statistics You Should Know

75+ Customer Retention Statistics You Should Know

Modern-day businesses are leaving no stone unturned to overcome the digital transformation challenges – thinking that it’s the only necessity for plausible results.  If you think the same, then you must reconsider your approach. The terms “Customer Retention” and “Customer Churn” should be on the exact same page. A general overview of customer retention statistics...
What is Customer Effort Score: An Ultimate Guide for 2025

What is Customer Effort Score: An Ultimate Guide for 2025

Customer effort score is based on the notion that the easier you make it for your customers to do business with you, the more likely they will return. Of course, everyone likes to purchase from a brand where the buying process is easy, and you do not have to make a lot of effort to...
What Is Qualitative Research: Methods, Types, Examples & Analysis

What Is Qualitative Research: Methods, Types, Examples & Analysis

In a world overflowing with data, it’s easy to get lost in numbers and statistics. However, when you need to understand what your customers really think and feel, qualitative research is key.  For example, if you run a bakery, numbers can easily tell you what’s selling more, but they cannot tell you why. For that,...
How to Calculate NPS (Net Promoter Score)

How to Calculate NPS (Net Promoter Score)

Do all your customers give you a five-star rating on online review forums? Yes..No..or Maybe. Customers these days expect more than just routine delivery of products and services. They value round-the-clock customer support, expect the product features to be top-notch, and cherish organizations that value their feedback. Despite your best efforts, you may find that...
What Is Quantitative Research? Types, Characteristics & Methods

What Is Quantitative Research? Types, Characteristics & Methods

Ever wondered how companies figure out what we want? The answer lies in numbers. Quantitative research is the art of turning numerical data into valuable insights by uncovering hidden trends and patterns. From understanding customer behaviors to making smarter business decisions, numbers can tell a powerful story. In this blog, we’ll explore how this research...
What is a Web Survey: Definition, Types & Characteristics

What is a Web Survey: Definition, Types & Characteristics

Who can tell you what your customers want in the best manner possible? The answer is – Your customers! But how do you understand the needs, pain points, and requirements your customers have without undertaking time-consuming surveys, one-on-one interviews, and full-scale market research? All you need are free web surveys – an excellent tool to...
How to Find Survey Participants & Respondents

How to Find Survey Participants & Respondents

There are over 7.8 billion people on this blue planet, and still finding your ideal survey respondents can be a huge challenge.  The people who take your survey are really important. In most cases, the right survey participants can bring the difference between a successful survey and a not-so-successful one. Now, modern entrepreneurs love to...