10 Best Event Survey Tools & Software (Free+Paid) for Real Time Feedback

With ever-increasing competition in the event industry, delivering exceptional experiences is the key to success. But how can you ensure you’re meeting attendees’ expectations? By asking the right questions at the right time, of course!

There are many event survey software specifically designed to do just that, but finding one that actually works for you is tough. Hence, I have relied on my expertise in this field, peer recommendations, and trusted review sites to bring forth a list of the best tools to garner precise, accurate insights for your events.

Let’s have a look!

But first, take a brief glimpse into all the tools that have made it to my list:

List of 10 Best Event Survey Software

1. ProProfs Survey Maker – Best for Comprehensive Event Feedback & Analysis

ProProfs Survey Maker has completely transformed the way I collect feedback and insights from event attendees. I’ll tell you why.

First off, the tool is extremely user-friendly. Its seamless interface and extensive range of features have made creating surveys a breeze.

With its intuitive drag-and-drop feature and the built-in library of 100+ professionally designed templates, I can easily build survey themes and branding to reflect the unique style of my event. 

The flexibility of ProProfs Survey Maker is also truly impressive. It offers a diverse range of question types, from multiple-choice to rating scales and open-ended questions that allows a diverse range of data to flow through.

What you’ll like:

• A vast library of 100+ professionally designed templates for a quick start
• Ready-to-use questions for different survey types to save time in finding the right questions to ask
• Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
• Advanced reports and analytics to see who took your survey and when, how they answered, and more
• Integration with CRM and marketing automation software to follow up with your respondents easily
• Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
• Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback

What you may not like:

• The templates could have been more refined to make them industry-specific
• The basic plan is limited to just one administrator

Pricing:

Forever free plan for up to 50 responses. Paid plan starts at $19.99/100 responses/month.

Watch: How to Create a Survey Using ProProfs Survey Maker

2. Typeform – Best for Engaging Surveys

Image source: Typeform

As an event professional, I have come across numerous event survey tools, but Typeform stands out as an excellent choice for gathering feedback. Its user-friendly interface and extensive features make it a top contender in the event management software arena.

Typeform excels in creating conversational and engaging surveys. With its visually striking and effortless form-filling design, participants are captivated from the start. The one-question-at-a-time format makes the survey feel more like a conversation, resulting in higher response rates and more insightful feedback.

In addition to its engaging survey experience, Typeform offers a range of other relevant features. It provides seamless embedding options, allowing you to incorporate surveys directly on your event website or email campaigns. The platform also offers easy integration with various apps, enabling you to streamline your event management workflow.

What you’ll like:

• AI-powered surveys that require minimal inputs and manual handling
• Extensive question types and logical conditions for tailored and insightful surveys
• Seamless integrations with 100+ popular apps for enhanced functionality and data integration
• Built-in analytics dashboard and visually appealing reports for convenient data analysis
• Mobile-friendly platform with advanced security measures and automation capabilities for a seamless experience
• Supports multiple ways of survey sharing, whether by sending surveys by email, landing page, or a survey link to anyone interested

What you may not like:

• Minor glitches during data analysis
• The one-question-at-a-time setup can be a limiting factor in situations where cluster questions are required

Pricing:

Paid plans start at $25/month.

3. SurveyMonkey – Best for Deep Survey Insights

Image source: SurveyMonkey

When it comes to event survey software, there’s one tool that I absolutely rely on: SurveyMonkey. It has consistently proven itself to be a reliable and robust solution for gathering feedback from event attendees.

The tool is empowered with AI-fueled detailed survey insights that let me gain a deeper understanding of how I need to manage my events to the best of my attendees’ satisfaction. 

With its advanced capabilities, SurveyMonkey can analyze survey responses and provide valuable insights, helping me understand attendee sentiment and preferences. The AI-powered analytics save me time and provide me with actionable data to enhance my future events.

Aside from its powerful AI capabilities, SurveyMonkey offers a wide range of features that make it an excellent event survey tool. It has a user-friendly interface, making it easy for me to create and distribute surveys.

What You Will Like:

• Easy-to-use interface that allows for straightforward survey creation
• The ability to share surveys via custom links, QR code, email, social media, or website embedding
• You can include complex question branching logic in surveys
• Easily personalize surveys by adding your own logos and images
• Randomizing questions can help reduce the question order bias
• Users can get started quickly by using pre-built survey templates

What You May Not Like:

• The free plan offers limited functionality, making in restrictive for most businesses 
• Extensive features and customization might be overwhelming for new users

Pricing: 

SurveyMonkey offers a free plan for individuals with limited questions and responses. Paid options start at $25 per user/month.

4. Google Forms – Best for Easy-to-Use, Free Surveys

Image source: Google Forms

Google Forms’ simplicity and versatility make it an excellent tool for creating and conducting surveys for any event.

The tool is incredibly easy to use, and it’s completely free. With its intuitive interface, users can quickly add multiple question types, reorder questions, and customize the look and feel of the survey. It saves me time and effort, allowing you to focus on gathering valuable feedback from event attendees.

In addition to its ease of use, Google Forms offers other relevant features that enhance its capabilities as an event survey tool. You can analyze responses in real-time with automatic summaries, view response data in charts, and even export the raw data to Google Sheets for further analysis.

On top of that, you can share the survey via email, link, or embed it on my event website.

With Google Forms, you not only get a powerful survey tool, but also the advanced data security and privacy that comes with Google. With industry-leading security measures, encryption in transit and at rest, and full control over your data, you can trust that the responses are safe and protected.

What you’ll like:

• Templates that offer a variety of prebuilt form designs for different purposes, such as feedback, registration, quiz, order, and more
• Question formats that allow you to choose from different types of questions, such as multiple choice, short answer, checkboxes, linear scale, date, time, and more
• Conditional logic that enables you to show or hide questions based on the responses of the respondents
• Theme customizations that let you change the appearance of your forms by adding images, videos, logos, colors, and fonts
• Reporting and analytics that automatically save and display the responses in Google Sheets, where you can view charts, graphs, and summaries of the data

What you may not like:

• You will  not be able to use the forms offline
• Limited design options

Pricing:

Free for anyone with a Google account

5. JotForm – Best for Payments

Image source: Databox

JotForm is an amazing event management software that has everything you need to create, manage, and analyze event surveys. It stands out to me because of its user-friendly interface and comprehensive features.

One of the best use cases for JotForm is accepting payments. With its seamless integration with popular payment gateways, event organizers can easily set up registration forms and collect payments online. This not only streamlines the registration process for attendees but also simplifies financial management for organizers.

Aside from accepting payments, JotForm offers a range of other relevant features that make it an ideal event survey tool. You can customize forms with your own logo, fonts, and colors, allowing you to create a personalized and professional look.

What you’ll like:

• 800+ survey templates to choose from
• Surveys can be customized using logos, fonts, and colors to match your brand identity
• Easy integrations with apps like Adobe, Zoom, Hubspot, and more
• SSL data security to weed out spam responses or data leakage
• “Forms Analytics” feature that offers advanced data analysis to observe trends

What you won’t like:

• The tool is a little challenging to navigate
• Crashes frequently due to bugs

Pricing:

Starts at $34/month

6. Formstack – Best for Workflow Automation

Image source: Formstack

With its comprehensive set of features and user-friendly interface, Formstack is an excellent tool for conducting event surveys.

One of the unique features of Formstack is its powerful workflow automation capabilities. This allows event organizers to streamline and automate various processes, such as registration, ticketing, and feedback collection.

With Formstack, you can design custom workflows and automate repetitive tasks, saving you time and effort in managing your event.

Formstack also offers other relevant features that make it a great event survey tool – its versatile online forms allow you to collect data, capture leads, and even accept payments seamlessly. You can also simplify document preparation and collect eSignatures, making it easy to handle contracts and agreements for your event.

What you’ll like:

• Intuitive drag-and-drop form builder for easy customization and creation of surveys and forms
• Vast selection of question types and support for conditional logic for personalized survey experiences
• Seamless integration with popular tools and platforms, automating workflows and syncing data
• Advanced survey workflows with features like respondent notifications, deadlines, and progress tracking
• Robust analytics and reporting capabilities, providing actionable insights and real-time data visualization

What you may not like:

• Limited customization options for form design templates
• Higher pricing plans may not be affordable for small businesses

Pricing:

Starts at $50/month.

7. Alchemer Survey – Best for Actionable Insights

Image source: WPForms

Alchemer Surveys offers a variety of customization options, such as branding and design, to ensure that the surveys align with my event’s overall theme and branding.

With its robust analytics and reporting capabilities, I can easily analyze survey responses, identify patterns, and make data-driven decisions to enhance future events. 

The detailed reports give me a comprehensive understanding of attendee preferences and areas for improvement, enabling me to tailor my event planning strategies accordingly.

Its user-friendly interface, actionable insights, versatile question types, and seamless integrations make it a great addition to any event management toolkit.

What you’ll like:

• Easy-to-use visual editor to create surveys, polls, and questionnaires in minutes
• 40+ question types, advanced question branching, and custom scripting to collect insights from customers and employees
• Multi-channel deployment options to get a 360-degree view of customer experience
• Includes open-text analysis, segmented reports, crosstab, conjoint analysis, and TURF reports
• Multiple integration APIs with some of the world’s most popular software platforms, like Microsoft Teams, HubSpot, Slack, etc.
• Automated and easily filterable reports consisting of tables and charts on survey responses.

What you may not like:

• Some users may find the navigation and UI cluttered
• Slow data import and merge operations

Pricing:

Starts at $55/user/month

8. Zoho Survey – Best for Versatile Survey Questions

Image source: Zoho

Zoho Survey offers a vast range of versatile survey questions that you can use to create tailored surveys for targeted feedback from event attendees.

Another feature that stands out is Zoho Survey’s customizable themes, which allow for brand consistency across all your surveys. This feature can help create a cohesive, professional image for your events.

Additionally, its detailed analytics and reports help you to analyze the data and gain valuable insights to take necessary actions.

Aside from the above features, Zoho Survey also offers a secure survey option that comes in handy when conducting surveys for private events.

What you’ll like:

• Ability to create surveys easily with drag and drop, logic, and preview features
• 200+ templates for various types of surveys that you can edit or create your own
• Integrates with Zoho CRM to help you manage and analyze the data you collect from your surveys.
• Strong spam protection with CAPTCHA and IP blocking features to save your surveys from spam and bots
• Option to translate the surveys into multiple languages, allowing for a wider reach

What you may not like:

• Survey themes and layouts lack refinement
• The reporting feature is a bit complicated to use

Pricing:

Paid plans start at $25/month

9. GetFeedback – Best for Event Experience Surveys

Image source: CTF Assets

GetFeedback is a highly efficient survey tool that you can utilize to effortlessly create and customize surveys that provide valuable insights into attendee satisfaction levels, event highlights, and areas for improvement.

One noteworthy feature of GetFeedback is its mobile-optimized surveys. You can easily create mobile-responsive surveys that offer a seamless and user-friendly experience to attendees.

Adding to it, real-time alerts provided by GetFeedback enable event managers to stay informed about important survey responses as they happen. This feature ensures that you can quickly address any urgent concerns or take immediate action based on attendee feedback, resulting in a more responsive and engaging event experience.

What you’ll like:

• The fact that it is simple, good-looking, and easy to configure, making survey creation a delight
• Creating complex logic for questionnaires is easy
• It is a modern survey tool with a great UI and a methodical approach
• The platform supports diversity in customization and provides the latest logic.

What you may not like:

• Multi-party collaboration and use permissions are almost non-existent
• Language and country-based implementation don’t come easy, and these are vital features for users looking for a global experience

Pricing:

Custom pricing is available on request.

10. Sogolytics – Best for Attendee Experience Management

Image source: Finance Online

When it comes to attendee experience management, Sogolytics really performs well. With its powerful and intuitive online survey tool, you can effortlessly create professional-looking surveys to gather feedback from attendees.

The platform’s advanced design and distribution features, combined with robust analytics, provide valuable insights into the attendee experience, helping you make data-driven decisions to enhance future events.

With powerful logic, advanced analytics, and automation and integration capabilities, Sogolytics enables you to ask the right questions and get the answers you need to improve your events.

What you’ll like:

• User-friendly interface and customizable templates to create surveys efficiently
• Easy distribution of surveys through email, social media, and embedded links
• Real-time data visualization, customizable dashboards, and advanced analytics for insightful survey reports
• Secure and efficient data export, integration, and advanced security measures
• Omnichannel feedback collection, alerts, actions, and integration with other enterprise systems

What you may not like:

• Limited customization options compared to other survey software
• The initial learning curve is quite steep

Pricing:

Starts at $25/month.

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

1. User Reviews / Ratings– Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth. 
6. Personal Experience / Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Which Is the Best Event Survey Software for You?

I’m sure all the tools listed above sound compelling, and choosing one can be quite a difficult task, given all of them offer something unique and have the potential to add great value to your purpose. However, we still have to choose, and to make things easier for you, here are my top picks: 

Option 1: ProProfs Survey Maker

ProProfs Survey Maker is an outstanding tool, offering a user-friendly interface and robust features. With its intuitive drag-and-drop builder, customizable templates, and advanced survey logic, it enables event managers to create engaging surveys effortlessly. Its comprehensive reporting and analytics capabilities provide valuable insights into attendee feedback, helping improve event experiences.

Option 2: Typeform

Typeform is known for its sleek and interactive survey designs, making it an excellent choice for capturing the attention of respondents. With its conversational approach and personalized question branching, Typeform creates an engaging experience for participants. It integrates well with other tools and provides analytics for data-driven decision-making.

Option 3: Zoho Surveys

Zoho Surveys offers a comprehensive survey creation platform with a focus on collaboration and data analysis. With its extensive range of question types, skip logic, and branding options, Zoho Surveys provides the flexibility to tailor surveys to specific event needs. It also offers advanced reporting and data visualizations to gain deep insights into survey responses.

Now, if you ask me about the very best among them, I’d go with ProProfs Survey Maker. While Typeform and Zoho Surveys have their strengths, ProProfs Survey Maker offers several advantages that make it a top choice for event survey needs.

Compared to other event survey software like Typeform and Zoho Surveys, ProProfs Survey Maker takes a customer-first, data-driven approach to enhance event experiences. The tool excels in its user interface, advanced survey logic, and comprehensive reporting, making it a perfect solution for event managers who aim to engage attendees and improve future events.