Want to know what your customers think about your newly launched product? Or how your team feels about their workplace culture?
Crafting engaging survey questions and wrapping them in an email that people want to open is a delicate art.
That’s why I have put together 20+ email survey templates that not only save you time but also help you craft surveys that get noticed—and answered! With attention-grabbing subject lines, engaging intros, and clear calls to action, these templates are designed to encourage your audience to share what’s on their minds.
Whether it’s feedback on your product, customer service, or overall experience, you’ll find the perfect template in this blog to help you gather meaningful insights and grow your business.
Watch: How to Measure Customer Satisfaction with ProProfs Survey Maker: Quick & Easy
Why Are Email Surveys Effective?
Did you know in 2024, around 361 billion emails were exchanged globally each day? The number is expected to surpass 408 billion daily by 2027.
These numbers show just how popular emails are, even though instant messaging and similar platforms have taken the world by storm.
Email surveys remain a favorite among businesses for a reason—they’re simple, efficient, and highly effective at gathering valuable customer feedback. Here’s why they work so well:
- Direct Access to Customers: Emails go straight to your customers’ inboxes, making it easy to reach them where they’re already engaged.
- Convenient & User-Friendly: With just a few clicks, recipients can share their opinions, making it hassle-free for them and insightful for you.
- Customizable for Any Purpose: Whether it’s product feedback, service evaluation, or general satisfaction, email surveys can be tailored to suit your specific needs.
- Trackable & Measurable: Emails provide data on open rates, click-throughs, and response rates, helping you measure performance and refine your strategy.
- Cost-Effective Outreach: Compared to other survey methods, email surveys offer a budget-friendly way to gather insights from a broad audience.
20+ Survey Email Templates for Higher Response Rates
Here’s a collection of email templates categorized by purpose, each with a focus on encouraging participation:
A. Customer Feedback Survey Email Templates
| Template 1: Recent Purchase Feedback
Subject: Tell us about your recent [Company Name] experience! Hi [Customer Name], We hope you’re enjoying your recent purchase of [Product Name]! We’re always striving to improve, and your feedback is incredibly valuable to us. We’d be grateful if you could spare a few minutes to share your thoughts on your recent experience. Your feedback will help us to:
Click here to take the survey: [Survey Link] Thanks in advance for your time! Sincerely, The [Company Name] Team |
| Template 2: Overall Satisfaction
Subject: We value your opinion, [Customer Name]! Hi [Customer Name], We’re always looking for ways to improve and provide you with the best possible experience. We’d love to hear about your overall satisfaction with [Company Name]. This short survey takes just a few minutes to complete and will help us to:
Share your thoughts here: [Survey Link] Thank you for your feedback! Best regards, The [Company Name] Team |
| Template 3: Customer Service Evaluation
Subject: Time for our scorecard – how did we do? Hi [Customer Name], We recently had the pleasure of assisting you with [briefly mention the interaction, e.g., your recent order, your support request]. We hope your experience was positive! To help us ensure we’re providing excellent customer service, we’d appreciate it if you could take a moment to share your feedback about your interaction with our team. Take the survey: [Survey Link] Thank you for your time and feedback! Sincerely, The [Company Name] Team |
| Template 4: Loyalty and Retention
Subject: We appreciate your loyalty, [Customer Name]! Hi [Customer Name], As a valued customer, your opinion matters to us. We’re always striving to improve and provide you with the best possible products and services. We’d love to hear your thoughts on how we can continue to earn your loyalty and better meet your needs. Share your feedback in this short survey: [Survey Link] Thank you for being a loyal customer! Best regards, The [Company Name] Team |
| Template 5: Post-Cancellation Feedback
Subject: We’d like to hear from you Hi [Customer Name], We’re sorry to see you go. We value your feedback and would appreciate it if you could take a few minutes to share your reasons for canceling your [subscription/service/membership]. Your honest feedback will help us to improve and better serve our customers in the future. Provide your feedback here: [Survey Link] Thank you for your time. Sincerely, The [Company Name] Team |
| Template 6: Referral Program Feedback
Subject: Help us improve our referral program! Hi [Customer Name], We appreciate you participating in our referral program! To help us make it even better, we’d love to hear about your experience. This short survey will only take a few minutes to complete: [Survey Link] Your feedback is invaluable to us. Thanks, The [Company Name] Team |
B. Product Feedback Survey Email Templates
| Template 7: New Product Feedback
Subject: We’d love your feedback on our new [Product Name]! Hi [Customer Name], We’re excited to announce the launch of our new [product name]! As one of our valued customers, we’d love to get your feedback on it. Your input will help us to:
Try it out and share your thoughts: [Survey Link] Thanks for your help! The [Company Name] Team |
| Template 8: Existing Product Improvement
Subject: Help us improve [Product Name]! Hi [Customer Name], We’re always looking for ways to make our products even better, and your feedback is essential. We’d appreciate it if you could take a few minutes to share your thoughts on [product name]. What do you love about it? What could be improved? Your honest feedback will help us to make it even better. Take the survey: [Survey Link] Thank you for your input! Sincerely, The [Company Name] Team |
| Template 9: Feature Request
Subject: What new features would you like to see? Hi [Customer Name], We’re always working on new features and improvements for [product name]. We want to hear from you! What features would you like to see added or improved? Share your ideas in this short survey: [Survey Link] Your feedback will help shape the future of [product name]. Thanks for your input! The [Company Name] Team |
| Template 10: Usability Testing
Subject: Help us make [product name] easier to use! Hi [Customer Name], We’re conducting usability testing for [product name] and would love your input. We’re looking for feedback on the ease of use, navigation, and overall user experience. Participate in our usability study: [Survey Link] Your feedback will help us make [product name] more user-friendly for everyone. Thank you for your time! The [Company Name] Team |
| Template 11: Beta Testing Feedback
Subject: Your feedback on our beta version is invaluable! Hi [Customer Name], Thank you for participating in the beta testing of [product name]! We’re eager to hear your feedback on the beta version. Your insights will help us to identify any bugs, improve functionality, and make the final product the best it can be. Share your beta feedback here: [Survey Link] Thanks for your help! The [Company Name] Team |
| Template 12: Pricing Feedback
Subject: Your opinion matters: Pricing feedback for [product name] Hi [Customer Name], We’re currently reviewing the pricing for [product name] and would appreciate your input. We want to ensure our pricing is fair and reflects the value you receive. Please take a few minutes to share your thoughts on our pricing: [Survey Link] Thank you for your feedback! Sincerely, The [Company Name] Team |
C. Employee Experience Survey Email Templates
| Template 13: Employee Satisfaction Survey
Subject: Your voice matters: Employee Satisfaction Survey Hi [Employee Name], We value your feedback and are committed to creating a positive and supportive work environment. We encourage you to take a few minutes to complete our Employee Satisfaction Survey. Your honest feedback will help us to:
Take the survey: [Survey Link] All responses will be kept confidential. Thank you for your participation! Sincerely, [Your Name/HR Department] |
| Template 14: Job Satisfaction Survey
Subject: Share your thoughts on your role at [Company Name] Hi [Employee Name], We want to ensure you’re thriving in your role at [Company Name]. We invite you to participate in our Job Satisfaction Survey. This survey will help us understand your experiences and identify any areas where we can provide better support or resources. Share your feedback here: [Survey Link] Your responses will be kept confidential. Thank you for your time! Best regards, [Your Name/HR Department] |
| Template 15: Benefits Feedback
Subject: Your feedback = better benefits for everyone! Hi [Employee Name], We’re committed to providing a comprehensive and valuable benefits package. To help us ensure we’re meeting your needs, we’d appreciate your feedback on our current benefits offerings. Take a few minutes to complete our Benefits Feedback Survey: [Survey Link] Your input will help us to improve our benefits program for all employees. Thank you for your participation! Sincerely, [Your Name/HR Department] |
| Template 16: Workplace Culture Survey
Subject: Help us build a better workplace! Hi [Employee Name], We’re committed to fostering a positive and inclusive workplace culture at [Company Name]. Your feedback is crucial in helping us achieve this goal. Please take a few minutes to share your thoughts on our workplace culture: [Survey Link] Your responses will be anonymous and will help us to create a better work environment for everyone. Thank you for your input! Best regards, [Your Name/HR Department] |
| Template 17: Training and Development Needs
Subject: Enhance your skills: Training and Development Needs Survey Hi [Employee Name], We’re dedicated to supporting your professional growth and development. To help us identify your training needs and provide relevant opportunities, we encourage you to complete our Training and Development Needs Survey. Share your input here: [Survey Link] Your feedback will help us to tailor our training programs to meet your needs and support your career goals. Thank you for your participation! Sincerely, [Your Name/HR Department] |
| Template 18: Exit Interview Survey
Subject: Share your feedback as you move on from [Company Name] Hi [Employee Name], As you prepare to leave [Company Name], we’d appreciate it if you could take a few minutes to share your feedback about your experience working here. Your honest feedback will help us to improve our workplace and better support our employees in the future. Take the Exit Interview Survey: [Survey Link] All responses will be kept confidential. Thank you for your time and contributions to [Company Name]. We wish you all the best in your future endeavors. Sincerely, [Your Name/HR Department] |
D. Market Research Survey Email Templates
| Template 19: Market Trends Survey
Subject: Share your insights on [industry/market trends] Hi [Participant Name], We’re conducting market research on [industry/market trends] and would value your input. Your insights will help us to better understand the current landscape and make informed decisions. This survey takes approximately [estimated time] to complete: [Survey Link] As a thank you for your participation, you’ll be entered into a draw to win [incentive, e.g., a gift card]. Thank you for your time! Sincerely, The [Company Name] Market Research Team |
| Template 20: New Product Concept Testing
Subject: Got 2 minutes? Help us shape the next big thing! Hi [Participant Name], We’re exploring new product concepts and would love to get your feedback. Your input will help us to determine the viability of these concepts and develop products that meet your needs. Share your thoughts on our new product ideas: [Survey Link] Thank you for your participation! The [Company Name] Product Development Team |
| Template 21: Brand Awareness Survey
Subject: Quick survey: What comes to mind when you think of [Brand Name]? Hi [Participant Name], We’re conducting a brand awareness study and would love your input. This short survey will help us understand how our brand is perceived in the market. Share your thoughts here: [Survey Link] Thank you for your participation! The [Company Name] Marketing Team |
| 💡Some Important Tips to Get More Responses:
✅ Personalization: Remember to personalize these templates with your company name, branding, and specific details relevant to your survey. ✅ Mobile Optimization: Ensure your surveys are mobile-friendly, as many people check their email on their phones. ✅ Testing: Always test your email surveys before sending them to a larger audience to check for any errors or formatting issues. ✅ Incentives: Consider offering a small incentive, like a discount or entry into a prize draw, to encourage participation. ✅ Thank You: Always thank participants for their time and feedback. |
What Are the Elements of a Responsive Survey Email?
Crafting a survey email that entices recipients to click that survey link and share their valuable feedback requires a strategic blend of persuasive elements that capture attention, build trust, and motivate action.
Here’s a breakdown of the key elements that contribute to a responsive survey email:
1. A Compelling Subject Line: Your subject line is the first impression. Make it concise, intriguing, and personalized to stand out in a crowded inbox.
Examples:
- “Your opinion matters: Share your feedback!”
- “Quick survey: Help us improve [product/service name]”
- “[Customer Name], we value your input!”
2. A Personalized Greeting: Address the recipient by name to create a sense of personal connection and show that you value their individual feedback.
Example: “Hi [Customer Name],”
3. A Clear and Concise Introduction: Briefly explain the purpose of the survey and why you’re seeking their feedback. Also, emphasize how their feedback will be used to improve products, services, or the overall customer experience.
Example: “We’re always striving to improve your experience at [Company Name], and your feedback is invaluable to us.”
4. A Well-Defined Call to Action: Use a clear and concise call to action that encourages recipients to click the survey link.
Examples:
- “Take the survey now”
- “Share your thoughts”
- “Click here to provide your feedback”
5. A Visually Appealing Design: Use a clean and professional design with clear formatting, concise text, and visually appealing elements. Ensure your email is optimized for mobile devices, as many people check their email on their phones.
6. An Incentive (Optional): Consider offering a small incentive, such as a discount, a free gift, or entry into a prize draw, to encourage participation.
7. A Time Estimate: Provide an estimate of how long the survey will take to complete. This helps manage expectations and encourages completion.
Example: “This survey should take less than 5 minutes to complete.”
8. A Confidentiality Assurance: If applicable, assure respondents that their feedback will be kept confidential or anonymous.
9. Show appreciation: Express your gratitude for their time and willingness to provide feedback with a “Thank You” note.
10. Branding and Contact Information: Include your company logo, branding elements, and contact information to reinforce your brand identity and build trust.
Common Survey Email Mistakes & How to Avoid Them
Survey emails may seem straightforward, but minor missteps can greatly affect response rates. Here’s a look at frequent pitfalls and how to sidestep them:
1. Subject Lines That Blend Into the Inbox
A generic subject line like “We’d love your feedback” gets lost among countless other emails. A great subject line should grab attention while clearly communicating its purpose.
Instead of being bland, try something engaging like, “Shape the future of [Product/Service]—We Need You!” or pique curiosity with, “Your experience matters—2 minutes is all it takes!” A little creativity can make all the difference.
2. Long-Winded Emails
Lengthy survey emails with excessive details deter readers from even starting. Keep your email short, highlighting only what’s necessary: why their feedback matters, how long it will take, and a clear next step. Structure it like this:
- Greetings and gratitude.
- One sentence explaining the purpose of the survey.
- A single bold CTA like “Take the 1-Minute Survey Now.”
3. Weak Calls-to-Action (CTA)
A vague “Click here” doesn’t tell your audience why their input is valuable. A CTA like “Share your thoughts and help us improve [specific service]” adds purpose and urgency. Pair it with a prominent, clickable button to make taking action effortless.
4. Leaving Recipients in the Dark About Time
Ambiguity about how long a survey takes leads to hesitation. Mentioning time up front reassures your audience: “This will only take 2 minutes.” It signals respect for their time and increases participation. Better yet, deliver on that promise with a genuinely short survey.
5. Overlooking Mobile Optimization
With over 50% of emails being opened on mobile devices, non-mobile-friendly emails or surveys can be a disaster. Ensure your email design is responsive, with easy-to-tap links and a survey that adapts seamlessly to small screens. Test across devices before sending.
6. Sending at the Wrong Moment
Timing can make or break your email’s open rate. Avoid early mornings or weekends, when recipients are less likely to engage. Research suggests mid-morning on weekdays works best. For global audiences, consider scheduling emails based on time zones.
7. One-Size-Fits-All Emails
A generic email fails to resonate. Personalization can dramatically improve engagement. Start with addressing the recipient by name and tailoring the email based on their relationship with your brand, such as recent purchases: “Hi [Name], how was your experience with [Product]?”
8. No Show of Appreciation
Forgetting to thank recipients devalues their effort. Even a simple acknowledgment like, “Your opinion matters, and we’re grateful for your time,” can leave a positive impression. Want to go further? Offer a small incentive, like a discount code or a chance to win a gift card.
9. Dropping the Ball After Feedback
Collecting responses without acting on them or sharing results discourages future participation. Keep your respondents in the loop by following up: “Thanks to your feedback, we’ve implemented [specific change].” It shows that their voice truly matters.
10. Overloading Surveys with Questions
A long, complicated survey can frustrate respondents, leading to drop-offs. Stick to essential questions and prioritize clarity. Include a progress bar to give respondents a sense of accomplishment as they move through the survey.
Collect In-Depth Feedback With Ready-Made Email Survey Templates
Email surveys are an effective way to gather valuable feedback and engage your audience. Whether refining products, improving services, or understanding customer needs, well-crafted surveys provide actionable insights to drive meaningful improvements.
To boost your survey’s impact, keep questions clear and concise, time your emails strategically, and consider offering incentives. Personalization and ready-to-use templates ensure your surveys look professional and encourage better responses.
For a seamless experience, sign up for ProProfs Survey Maker and take your efforts to the next level. With powerful features like expert-designed templates, detailed analytics, and integration with your favorite platforms, you can easily create, share, and analyze surveys tailored to your unique goals.
Start creating smarter surveys today and watch your response rates soar!
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