50+ Inspirational Customer Satisfaction Quotes From Experts

An interpretation of the “80/20 Rule” given by Italian economist Vilfredo Paret stated that “80% of your company’s sales come from 20% of your customers”. This adage is long being used as an incredible tool for business growth.

To increase sales and boost revenue, companies have to make efforts to identify the characteristics of the top 20% satisfied customers who will contribute to 80% of your sales. The best way to achieve that is through customer satisfaction survey that retrieve specific information about different perceptions. 

Such efforts pay off. However, distraction is inevitable. Sometimes,business owners need a little motivation to keep things moving. At such times, powerful words from accomplished people can be an excellent resource for learning. 

Many leaders now and then make customer satisfaction statements which turn into quotes on customer satisfaction, that business owners turn to for inspiration when things get tough.

Let’s Have a Look at Some of the Famous Customer Satisfaction Quotes

Let us begin with a few quotes by Microsoft honcho Bill Gates, an iconic figure and a source of motivation to everyone who dares to think differently than others.

#1. “Your most unhappy customers are your greatest source of learning”- Bill Gates, Microsoft.

#2. “Every day we’re saying, ‘How can we keep the customer happy? How can we get ahead in innovation by doing this?’… because if we don’t, somebody else will.”- Bill Gates, Microsoft

#3. “In business, the idea of measuring what you are doing, picking the measurements that count like customer satisfaction and performance…you thrive on that.”- Bill Gates, Microsoft.

Now read the customer Satisfaction quotes given by Jeff Bezos, Founder of Amazon.com, who played a key role in the growth of e-commerce across the world.

#4. “If you’re competitor focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”- Jeff Bezos, Founder, Amazon.com.

#5. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- Jeff Bezos, Founder, Amazon.com.

#6. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6000 friends.”- Jeff Bezos, CEO of Amazon.

#7. “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”- Jeff Bezos, CEO of Amazon.

Now comes a solution-oriented quote on customer satisfaction from real-life Iron Man and productivity ninja, Elon Musk who is known to be one of the most hard-working entrepreneurs alive.

#8. “It is important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”- Elon Musk, co-founder, CEO at Tesla.

Another one comes from Apple Inc. Co-Founder Steve Jobs, a widely considered genius and visionary.

#9. “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”- Steve Jobs.

Here are a few more inspirational quotes on customer satisfaction that will inspire you to make the customers happy and earn their loyalty for your brand.

#10. “Know what your customers want most and what your company does best. Focus on where those two meet.”- Keven Stirtz, Author of More Loyal Customers.

#11. “There is a big difference between a satisfied customer and a loyal customer. Never settle for satisfied.”- Shep Hyken, Author of the Amazement Revolution.

#12. “You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you”- Dale Carnegie, American writer and lecturer.

#13. “Customers will never love a company until the employees love it first.”- Simon Sinek, leadership expert, motivational speaker.

#14. “Customer service shouldn’t just be a department. It should be the entire company.”- Tony Hsieh, CEO of Zappos.

#15. “If you don’t appreciate your customers, someone else will.”- Jason Langella, Chief Marketing Officer, Tampa

#16. “What’s important at the grocery store is just as important in engines or medical systems. If the customer isn’t satisfied, if the stuff is getting stale, if the shelf isn’t right, or if the offerings aren’t right, it’s the same thing. You manage it like a small organization. You don’t get hung up on zeroes.”- Jack Welch, former chairman and CEO of General Electric

#17. “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers and, in general, be a superstar advocate for your business.”- Gregory Ciotti, Marketing Strategist

#18. “The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.”- Derek Sivers, Founder CD Baby

#19. “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.”- Valeria Maltoni, Famous writer, speaker, and business advisor.

Now let’s look at some client satisfaction quotes that will tell why you need satisfied customers.

#20. “A customer talking about their experience with you is worth ten times that which you write or say about yourself.”- David J. Greer, Author of Wind in your Sails.

#21. “A satisfied customer is the best business strategy.”- Michael LeBoeuf, Business Author.

#22. “Courteous treatment will make a customer a walking advertisement.”- James Cash Penney, Founder J.C. Penney Stores.

#23. “A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.”- Mahatma Gandhi in a speech in South Africa in 1890.

#24. The customer’s perception is your reality”- Kate Zabriskie. President of Business Training Works Inc.

#25. “Repeat business or behavior can be bribed. Loyalty has to be earned.”- Janet Robinson, Former President and CEO of The New York Times Company.

#26. “One customer, well taken care of, could be more valuable than the $10,000 worth of advertising.”- Jim Rohn, Author, Entrepreneur.

#27. “Make a customer, not a sale.”- Katherine Barchetti, Former owner of K. Barchetti Shops in Pittsburgh.

#28. “Your customer doesn’t care how much you know until they know how much you care.”- Damon Richards, Business Consultant.

#29. “The first step in exceeding your customer’s expectations is to know those expectations.”- Roy H. Williams, Author & founder of the Wizard Academy Institute.

#30. “Every company’s greatest assets are its customers because without customers there is no company.”- Michael LeBoeuf, Business Author.

#31. “Good customer service begins at the top. If your senior people don’t get it, even the strongest links further down the line can become compromised.”- Richard Branson, Founder of Virgin Group.

#32. “The magic formula that successful businesses have discovered is to treat customers like guests and employees like people”- Tom Peters, Speaker and Author

#33. “Ask your customers to be part of the solution, and don’t view them as part of the problem”- Alan Weiss, Author of Million Dollar Consulting.

#34. “Customer satisfaction is worthless. Customer loyalty is priceless.”- Jeffrey Gitomer, Author and Speaker.

#35. “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”- Kerry Stokes, Chairman of the Seven Network.

#36. The well-satisfied customer will bring the repeat sale that counts.”- James Cash Penney, Founder J.C. Penney Stores.

#37. “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”- Henry Ford, Founder of Ford Motors.

#38. “Our greatest asset is the customer! Treat each customer as if they are the only one!”- Laurice Leitao, Customer Service Professional SeraCare Life Sciences.

#39. “Your best customers leave quite an impression. Do the same, and they won’t leave at all.”- SAP Advertising.

#40. “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”- Sam Walton, Founder of Walmart and Sam’s Club.

#41. “Customer experience is the next competitive battleground.”- Jerry Gregoire, Dell’s ex-CIO.

#42. “Going above and beyond involves making customers “feel special” and helping them out even when it may not make sense. “- Neil Patel, KISSmetrics.

#43. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”- Chip Bell, Author, Customer Loyalty Consultant.

#44. If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.”- Jim Rohn, Author and Motivational Speaker.

#45. “Quality in a service or product is not what you put into it. It is what the customer gets out of it.”- Peter Drucker, Management Consultant, and Author.

#46. “Customer service is the new marketing.”- Derek Sivers, Founder CD Baby.

#47. “A lot of people have fancy things to say about customer service, but it’s just a day-in, day-out, ongoing, never-ending, persevering compassionate kind of activity.”- Christopher McCormick, former CEO of L.L.Bean.

#48. “Every company’s greatest assets are its customers, because without customers there is no company.”- Michael LeBoeuf, Author, former management professor and consultant.

#49. Unless you have 100% customer satisfaction, you must improve.”- Horst Schulze, former President, Ritz Carlton.

#50. “People do not care how much you know until they know how much you care.”-Teddy Roosevelt, American Statesman and Politician.

#51. “People will forget what you said. They will forget what you did. But they will never forget how you made them feel.”- Maya Angelou, American Poet and Singer.

#52. “Happy customers are your biggest advocates and can become your most powerful sales team.”- Lisa Masiello, Founder & President, TECHmarc Labs, Inc.

Each of these quotes about customer satisfaction can influence the way the people behind a business think and help in forming healthy perceptions which, in turn, can help them take effective actions towards attaining customer satisfaction or even go beyond that to delight a customer.