Tired of low response rates to your surveys? Matrix survey questions might be the solution! By clustering related queries in a row-column format, these questions reduce redundancy and keep surveys concise—ideally under 5 minutes. This approach not only makes the survey process quicker but also more engaging for respondents. Let’s explore how matrix survey questions...

Stella is a market researcher at a large corporation and her main priority is providing insightful d ata for the entire company to use. The UX team uses it for their personas, the marketing team uses it for the adwords campaigns, etc….. She’s been collecting customer feedback via surveys for years but feels frustrated that...

No matter if you run a million-dollar business or are an employee, the chances are that you have come across a survey at some point in your life. Be it rating your overall experience of staying at a 5-star hotel in Vegas or simply rating your Uber driver, we have all been there and done...

“A prudent question is one half of wisdom.” – Francis Bacon Indeed, if you don’t ask questions, all your strategies are just arrows in the dark, and surveys are one of the best ways to collect information you wouldn’t know otherwise. They help you answer important, specific questions that can help you understand what your...

With the world continuing its march towards the digital space, data collection and information gathering have become both; easier and harder. Is that an oxymoronic statement? – Yes. Is it true? Also Yes. Why is that so? Because, while customers have embraced digital technologies to make collecting responses easier, they have become more aware and guarded...

You know how to write a survey email. But can you assure that the survey will be taken? In the year 2018, more than 280 billion emails were sent and received worldwide in a single day. This number is expected to cross more than 340 billion emails in 2022, as published by Statista. This data...

Let’s assume you’ve got the perfect product; you’ve thought about a well-funded marketing campaign. However, your campaign proves to be unsuccessful after the launch, because it doesn’t resonate with your target audience. It’s a pretty scary thought, isn’t it? To avoid scenarios like these, companies spend a fortune conducting market research and focus groups. Like...

A scored survey is a poll in which you assign specific points to each response given by respondents. A value is assigned to each response and different messages are set for the range of scores. Scored surveys are similar to personality quizzes in nature and are helpful when you want to assess a person’s knowledge...