Recent Articles

Last modified: September 6, 2024

Surveys vs Questionnaires: Compare the Differences

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...
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Last modified: December 19, 2024

100+ Customer Satisfaction Survey Questions to Ask in 2024

To succeed in business, you need great products, top-notch services, and a focus on making customers happy. But success isn’t just about getting there; it’s about staying there. As markets and customers’ needs change, the businesses that keep up and keep improving are the ones that truly flourish. In this context, customer satisfaction survey can...
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Last modified: December 17, 2024

Close Ended Questions: A Complete Guide With Types & Examples

Close ended questions stand out as a powerful tool for gathering clear, concise data. They offer respondents straightforward options, making it easier to analyze and understand the collective voice of your audience. The questions in a close ended survey are direct, offering respondents a set of fixed answers. This simplicity is their strength, providing clear,...
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Last modified: August 9, 2024

How to Write Quantitative Research Questions: Types With Examples

Has it ever happened that you conducted a quantitative research study and found out the results you were expecting are quite different from the actual results? This could happen due to many factors like the unpredictable nature of respondents, errors in calculation, research bias, etc. However, your quantitative research usually does not provide reliable results...
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Last modified: October 8, 2024

What Are Employee Pulse Surveys: A Detailed Guide with Examples + Tips

Yearly surveys can be valuable, but sometimes, you need a quicker way to gauge employee sentiments. Enter pulse surveys – short and frequent surveys designed to keep your finger on the pulse (no pun intended!) of your employees’ experience. These bite-sized surveys provide timely and relevant feedback, allowing you to identify issues, track trends, and...
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Last modified: August 9, 2024

Multiple Choice Questions : With Types and Examples

Whether it is choosing your next holiday destination or an ice cream flavor, making a choice is sometimes the most difficult thing in life. However, if there is anything that can make such decisions easier, it is a list of options. Well, multiple-choice questions are about that! A well-framed multiple-choice question survey follows a structured format,...
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Last modified: October 29, 2024

How to Write Qualitative Research Questions: Types & Examples

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools. Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights. The information collected by qualitative surveys can vary from text to...
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Last modified: December 17, 2024

What is Diversity, Equity, and Inclusion (DEI)? 25+ Survey Questions to Ask

Incorporating diversity, equity, and inclusion not only promote safer work environments but also fuel overall growth. As a McKinsey report highlights, companies in the top percentile for ethnic diversity experience a remarkable 36% increase in profits compared to their counterparts. But implementing meaningful diversity and inclusion initiatives is easier said than done!How can you ensure...
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Last modified: December 17, 2024

What Is Quantitative Research? Types, Characteristics & Methods

Ever wondered how companies figure out what we want? The answer lies in numbers. Quantitative research is the art of turning numerical data into valuable insights by uncovering hidden trends and patterns. From understanding customer behaviors to making smarter business decisions, numbers can tell a powerful story. In this blog, we’ll explore how this research...
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Last modified: December 19, 2024

How to Ask NPS Survey Questions: A Detailed Guide With 50+ Examples

Ever built a fantastic product only to watch customers disappear after a single purchase? It’s frustrating, right? Product quality matters in customer retention, but even if you have a stellar product, without loyalty, word-of-mouth buzz, or passionate advocates, brands seldom survive in the competitive landscape. So, how do do find out what’s deterring your customers...
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