Do you include a demographic survey as a part of your product research strategy?  Without demographic information, your entire marketing strategy can seem directionless. It is nearly impossible to create a marketing plan for your target market without knowing a few basic background information about them.  Let’s face it: The thousands of megabytes of data...

If we are being honest, no one is a fan of the constant back and forth of emails that goes into collecting information for starting a new project. Perhaps this is why over 90% of customers feel businesses could do better when it comes to onboarding experiences.  How you start the relationship with your clients...

Whether you are running a startup or a decade-old business, conducting an employee engagement survey is crucial for retaining your workforce. Every other business is facing the “disengagement” pandemic. Whether it is due to a stressful work environment or unsatisfactory pay, employees are showing high levels of disengagement.  So what can you do to increase...

Soliciting feedback from employees can be a mundane activity, but it doesn’t have to be!  With the right human resource survey questions, you can actively seek actionable employee feedback without putting them through the harrowing process of filling out long-drawn forms. HR professionals are deputed to foster an inclusive and positive environment in the workplace....

“Feedback is the breakfast of champions.” – Ken Blanchard How often have we pondered upon the path to becoming the best version of ourselves? As personal and professional landscapes transform, innovative feedback mechanisms unlock new possibilities for learning, skill development, and success.  When we want that same growth for an organization as a whole, feedback...

Many businesses interchangeably use the terms questionnaires and survey. But there is a huge difference between surveys and questionnaires. Let’s have a look. Consider the following scenario: You want to collect the customers’ demographic information to segment them based on age. Will you prepare a questionnaire or survey in this scenario? In this situation, you...