Market Research Archives - ProProfs Survey Blog

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Last modified: August 30, 2024

10 Best Market Research Survey Software (Free+Paid) for 2024

“Market research is about more than just gathering data. It’s about understanding your customers, anticipating their needs, and staying ahead of the curve,” says Jane, a small business owner looking to expand her customer base. “But with so many market research survey software options out there, it can be overwhelming to choose the right one.”...

Last modified: August 9, 2024

How to Write Quantitative Research Questions: Types With Examples

Has it ever happened that you conducted a quantitative research study and found out the results you were expecting are quite different from the actual results? This could happen due to many factors like the unpredictable nature of respondents, errors in calculation, research bias, etc. However, your quantitative research usually does not provide reliable results...

Last modified: August 10, 2024

How to Write Qualitative Research Questions: Types & Examples

Qualitative research questions focus on depth and quality, exploring the “why and how” behind decisions, without relying on statistical tools. Unlike quantitative research, which aims to collect tangible, measurable data from a broader demographic, qualitative analysis involves smaller, focused datasets, identifying patterns for insights. The information collected by qualitative surveys can vary from text to...

Last modified: August 9, 2024

Focus Group in Market Research: Types, Examples and Best Practices

Focus Group is one of the critical components of market research. It is an interactive group discussion method where selected participants share their thoughts on a particular product, service, or other things. Suppose you are planning to launch a new product in the market. But before that, you want to undertake extensive market research to...

Last modified: August 14, 2024

Qualitative Research Methods: Types, Examples, and Analysis

In a universe swarming with data, numbers, and algorithms, lies a lesser-known realm where emotions, stories, and intimate revelations take center stage. When you want to get inside your customers’ heads to understand their thoughts, feelings, perceptions, beliefs, and emotions, numbers are unlikely to provide a complete picture. Let’s set the scene: picture a cozy...

Last modified: September 25, 2024

What Is Quantitative Research? Types, Characteristics & Methods

Ever wondered how companies figure out what we want? The answer lies in numbers. Quantitative research is the art of turning numerical data into valuable insights by uncovering hidden trends and patterns. From understanding customer behaviors to making smarter business decisions, numbers can tell a powerful story. In this blog, we’ll explore how this...

Last modified: August 30, 2024

Conducting Gap Analysis: Steps, Tools and Examples

While traveling on a train, you must have heard an automated voice saying, “Please Mind the Gap.” It tells you to be careful when the doors are about to close. Similarly, even in the business world, “gaps” or improvement areas are not safe and must be identified and resolved with the help of gap analysis....

Last modified: August 9, 2024

Market Segmentation: Types and Benefits

Today, customers have diverse needs and one solution for all isn’t going to work. The identification of what customers want is important and based on different factors, marketers need to divide people into market segments. That’s exactly what market segmentation is all about! With the help of certain shared factors, a wide population can be...

Last modified: August 9, 2024

Data Collection Methods: Definition, Types & Examples

No matter which data collection method you end up choosing, there is a list of challenges your business may end up facing. Some of these challenges are: Failed leadership while collecting data for research Capturing poor quality data that further results in waste of time & resource Missing out on flexible infrastructure that helps you...

Last modified: July 23, 2024

How to Create Rating Scale Surveys: Benefits, Types & Examples

Forget surveys, have you ever rated an Uber driver or checked the ratings before purchasing something online? Chances are, yes! Most of us were familiar with the concept of “rating” long before we knew about survey tools. Rating questions gained popularity largely because of how simply yet accurately they can quantify data, measure customer satisfaction,...